Tag Archive for profitability

Veeam expands incents, marketing resources and learning management for North American channel partners

Veeam global channel chief James Mundle talks with ChannelBuzz about what partners can expect from the changes to the program.

Palo Alto Networks emphasizes new services opportunities in major partner program overhaul

This is the first major ‘tweak’ of Palo Alto Networks’ partner program since its inception, and the changes are extremely significant, and multi-faceted.

SOAR vendor Siemplify stresses Partner First philosophy, enablement focus, in new partner program

Siemplify has moved to a model that directs all new business through partners, and will support them with a new single tier program that has a high emphasis on partner enablement and a commitment to protect partner profitability through margin transparency as well as deal registration.

Information Builders unveils first-ever partner program – in 43 years

Information Builders is looking to expand beyond the enterprise by engaging more closely with their partners, rather than with the transactional model they used before, and have designed their first partner program to achieve this.

Asigra introduces unlimited use subscription license with fixed cost certainty

The new licensing option is based on the previous year’s usage, plus a negotiated consumption increase goal for the next three years, with the MSP getting everything above that goal at no cost.

Silver Peak completely reworks channel program to add predictability and enhance partner profitability

Silver Peak acknowledged that its old partner program, implemented in 2015, was deficient in key respects, and has completely restructured the program in order to remedy those problems.

New Proofpoint sales head Blake Sallé stresses commitment to channel

Proofpoint has elevated Americas Theater VP Blake Sallé to its worldwide sales lead. He stressed that while he sees no big issues with the company’s go-to-market strategy, improving channel productivity is one of his top priorities.

Lexmark channel chief Kinlaw brings GO Line products for small business to market

Lexmark has reoriented its channel to add a strong SMB focus to their historic focus on the high end of the channel space, with a new branded line covering the whole gamut of the product line, with channel-friendly pricing and policies.

SolarWinds MSP introduces new enablement and training tool for partners with MSP Institute

The 2018 version of the Institute, which should be all online by the September-October timeframe, has five series – three persona-oriented ones for manager/owners, salespeople and marketing, and two topic-focused on security and backup.

Nutanix raises channel program into the cloud with new charter, tiering, programs and certifications

Nutanix, which sells entirely through channel partners, is moving away from emphasizing pure volume of sales to allow them to reward smaller partners with deep Nutanix practices.

SolarWinds MSP unveils new, more granular automated document recovery solution

SolarWinds MSP’s price to partners of $4 per endpoint in Canada is designed to allow both the MSP to make money while also being less expensive for the customer than consumer-grade alternatives.

Right Touch at centre of new NetApp Americas channel chief Jeff McCullough’s plans

NetApp’s channel transformation includes the Right Touch Model, introduced for its new fiscal year, designed to better balance NetApp channel resources with its internal sales team.

BitTitan adds Business Process Automation to platform to increase partner profits

BitTitan adds new functionality around processes for delivering products and services, defining, creating and protecting new IP, and better managing employees’ time.