Backup
Veeam expands incents, marketing resources and learning management for North American channel partners
Veeam global channel chief James Mundle talks with ChannelBuzz about what partners can expect from the changes to the program.
profitability
Channel Programs
Palo Alto Networks emphasizes new services opportunities in major partner program overhaul
This is the first major ‘tweak’ of Palo Alto Networks’ partner program since its inception, and the changes are extremely significant, and multi-faceted.
Channel Programs
SOAR vendor Siemplify stresses Partner First philosophy, enablement focus, in new partner program
Siemplify has moved to a model that directs all new business through partners, and will support them with a new single tier program that has a high emphasis on partner enablement and a commitment to protect partner profitability through margin transparency as well as deal registration.
Big Data
Information Builders unveils first-ever partner program – in 43 years
Information Builders is looking to expand beyond the enterprise by engaging more closely with their partners, rather than with the transactional model they used before, and have designed their first partner program to achieve this.
Backup
Asigra introduces unlimited use subscription license with fixed cost certainty
The new licensing option is based on the previous year’s usage, plus a negotiated consumption increase goal for the next three years, with the MSP getting everything above that goal at no cost.
Channel Programs
Silver Peak completely reworks channel program to add predictability and enhance partner profitability
Silver Peak acknowledged that its old partner program, implemented in 2015, was deficient in key respects, and has completely restructured the program in order to remedy those problems.
Security
New Proofpoint sales head Blake Sallé stresses commitment to channel
Proofpoint has elevated Americas Theater VP Blake Sallé to its worldwide sales lead. He stressed that while he sees no big issues with the company’s go-to-market strategy, improving channel productivity is one of his top priorities.
Printing and Imaging
Lexmark channel chief Kinlaw brings GO Line products for small business to market
Lexmark has reoriented its channel to add a strong SMB focus to their historic focus on the high end of the channel space, with a new branded line covering the whole gamut of the product line, with channel-friendly pricing and policies.
Backup
Arcserve stresses higher margins, stronger partner engagement in new channel program
Recruitment of new MSP partners, in a business where the cloud is constantly increasing in importance, is a top priority for Arcserve.
Managed Services
SolarWinds MSP introduces new enablement and training tool for partners with MSP Institute
The 2018 version of the Institute, which should be all online by the September-October timeframe, has five series – three persona-oriented ones for manager/owners, salespeople and marketing, and two topic-focused on security and backup.