Channel Programs

Square announces first formal program for channel partners

Square has built a big business around providing support to microsellers who were too small to interest credit card companies, or who found their services too expensive. While this market is still their core, they have moved upmarket as well, with larger sellers, assisted by strategic partnerships with companies like SAP. The new channel program is designed to support partners in this upmarket transition.

[…]

Artificial Intelligence
Mobility
Internet of Things

Aruba enhances new Mobile First Architecture, and announces non-traditional partners around it

While the new partners in the ArubaEdge Technology Partner Program are decidedly non-traditional, Aruba also says they will open up new opportunities to traditional partners, in the same way the entry of voice-based telco partners in the early days of convergence created massive opportunities for the IT channel.

[…]

Mobility
Mobility
Channel Programs
Cloud
Apple CEO Tim Cook and Cisco CEO Chuck Robbins on stage at Cisco Live 2017 in Las Vegas
Mobility
Enrique Lores, president of imaging and printing for HP Inc.
Printing and Imaging
Marketing
Storage
Managed Services
Managed Services
Data Centre
Mobility
Cloud

SAP promises new emphasis on understanding customer problems

CEO Bill McDermott didn’t exactly promise a kinder, gentler SAP, but he did pledge a company that will be more empathetic to customers, have a more complete vision, and be more focused on simplicity. He also offered a forecast of some trends he thinks SAP will be well positioned to leverage.

[…]

Cloud

EMC LEAP looks to revolutionize ECM, take Documentum downmarket

Project Horizon officially comes to market as EMC LEAP, next-gen cloud-native content apps sold on a SaaS model. While available free through a Loyalty Program to existing Documentum customers, the intent here is to greatly expand the customer base downmarket, with the aid of an expanded channel.

[…]