Marketing

Greg Myers, senior vice president of sales and marketing at Tech Data Canada.

Tech Data brings resellerConnect to Canada

November 4, 2014 Robert Dutt Comments Off

Tech Data Canada introduces resellerConnect program, ramps up marketing and lead generation programs for solution providers.

Internet of Things has strong potential for Canadian MSPs: AVG

October 24, 2014 Mark Cox Comments Off

AVG’s commercial market strategy is now based around MSPs, who the company thinks are well positioned to handle the additional management tasks that the Internet of Things is bringing.

Partners counted on to meet enhanced new Dell expectations

October 2, 2014 Mark Cox Comments Off

At this week’s Dell Canada Partner Summit 2014 in Toronto, Dell execs reiterated their channel commitment, asked for partner help in better defining their needs, and asked them to do even more business to help Dell make its targets.

Terry Buchanan, vice president of technology at Zycom.

Use your trade show attendance to boost marketing

September 3, 2014 Robert Dutt Comments Off

How one Ontario solution provider is using its attendance at last week’s VMworld to educate and engage key customers and prospects.

Ralph Nimergood, vice president, worldwide partners and programs for CommVault

CommVault remakes its PartnerAdvantage program

April 28, 2014 Mark Cox Comments Off

Predictability, consistency among top goals in CommVault’s partner program remake.

Amy McFarland, worldwide head of AMD's partner program.

AMD launches new partner program

March 25, 2014 Mark Cox Comments Off

AMD’s new partner program aims to support multi-track partners, increase benefits and improve transparency, the chipmaker says.

Lynn Anderson, senior vice president of channel marketing and demand generation at HP

HP looks to marketing as channel differentiator

March 24, 2014 Robert Dutt Comments Off

HP channel marketing and demand gen chief Lynn Anderson looking to link up partners with marketing agencies to streamline MDF, support growth.

Irene Buchan, director of marketing at Tech Data Canada.

Tech Data debuts TDengage content syndication tool

February 3, 2014 Robert Dutt Comments Off

Tech Data Canada’s new TDengage content syndication tool offers solution providers easy access to product information, promises path to e-commerce soon.