Artificial Intelligence
Adobe enhances its Sensei AI with new services
Smart Layouts, which was shown at Summit last year as a Summit Sneak, was also announced to be in General Availabiilty.
Marketing
Managed Services
Continuum launches Empower program to enable MSPs to build a cybersecurity practice
Empower provides a much more focused approach to the security sale than tools that Continuum has provided in the past, which includes a new assessment service to identify gaps in customer security, and dark web monitoring to show customers what has already been stolen from them.
Backup
Veeam expands incents, marketing resources and learning management for North American channel partners
Veeam global channel chief James Mundle talks with ChannelBuzz about what partners can expect from the changes to the program.
Channel Programs
Dell EMC stresses consistency in Partner Program changes – although there are many changes
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.
Channel Programs
CrowdStrike looks to new partner program to expand partner base and aid in market surge
CrowdStrike has also announced the CrowdStrike Store, which is very similar to the Salesforce AppExchange, and also extended to broaden their routes to market.
Big Data
Information Builders unveils first-ever partner program – in 43 years
Information Builders is looking to expand beyond the enterprise by engaging more closely with their partners, rather than with the transactional model they used before, and have designed their first partner program to achieve this.
Channel Programs
Customer Data Infrastructure provider Segment launches first channel program
Segment’s area – they route first party customer data to hundreds of different tools to better integrate it and amplify its effectiveness – is relatively new, but they are already seeing a lot of interest from elements of the channel.
Marketing
Avaya to do more joint marketing programs with partners in expanded and more aggressive marketing strategy
Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.
Managed Services
ConnectBooster launches Partner Program around their automated invoicing solution
ConnectBooster offers MSPs the functionality of their platform, plus the services of their affiliated companies, and has a referral component which will pay the MSP a recurring revenue if ConnectBooster sells the service to a customer
Channel Programs
Boomi continues to build out partner program introduced this spring
Boomi VP of Global Business Development David Tavolaro said that measured by partner enthusiasm, the Partner Summit at Boomi World 18 was a major success. He also emphasized that the partner program has continued to evolve successfully since its April inception.
Channel Programs
Silver Peak completely reworks channel program to add predictability and enhance partner profitability
Silver Peak acknowledged that its old partner program, implemented in 2015, was deficient in key respects, and has completely restructured the program in order to remedy those problems.
Big Data
New plug and play applications highlight Looker 6 platform release
BI provider Looker is kicking off their JOIN 2018 event in San Francisco with the launch of the latest version of their platform
Channel Programs
NaaS provider Meta Networks looks to support select channel with first partner program
Meta Networks, whose network-as-a-service offering appeals to a variety of solution providers across the security, networking and managed services spaces, wants to start with a limited number of initial partners, and make them successful before expanding the program.
Backup
Cohesity drives major cloud push from new AWS Storage Competency Partner designation
Cohesity says that the achievement of the AWS Storage Competency validation will assist them significantly on the technology front, as well as in sales and in marketing.
Artificial Intelligence
Zoho bringing Zia AI tool into Zoho One suite highlights major upgrades
Other enhancements include a new unified dashboard and unified search feature for all 40 applications in Zoho One, as well as the 40th app – Backstage – an event management solution that is also sold separately.
Backup
Commvault restructuring of product portfolio, channel enablement tools guided by same theme
Commvault has greatly simplified its solution set, from 21 product areas to four, and consolidated its partner enablement tools, with the goal of both being to greatly scale the channel business.
Channel Programs
NetApp unveils many new channel incents and enablement tools – with an ask in return
NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.
Marketing
HPE adds more resources to partner digital marketing strategy
HPE has built on the Digital Marketing program they announced last year with a new digital marketing maturity assessment tool, and increased resources through Marketing Pro Academy,
Channel Programs
Nutanix raises channel program into the cloud with new charter, tiering, programs and certifications
Nutanix, which sells entirely through channel partners, is moving away from emphasizing pure volume of sales to allow them to reward smaller partners with deep Nutanix practices.
Marketing
ESET steps up partner marketing capabilities with new automated marketing centre
While past ESET marketing materials have been static downloadable assets, this tool, designed by marketing automation company MindMatrix, fully automates campaigns, to make them easy to design, use and track.