Marketing

Artificial Intelligence

Adobe enhances its Sensei AI with new services

March 27, 2019 Mark Cox Comments Off on Adobe enhances its Sensei AI with new services
Smart Layouts, which was shown at Summit last year as a Summit Sneak, was also announced to be in General Availabiilty.

Managed Services

Continuum launches Empower program to enable MSPs to build a cybersecurity practice

February 21, 2019 Mark Cox Comments Off on Continuum launches Empower program to enable MSPs to build a cybersecurity practice
Empower provides a much more focused approach to the security sale than tools that Continuum has provided in the past, which includes a new assessment service to identify gaps in customer security, and dark web monitoring to show customers what has already been stolen from them.

Backup

Veeam expands incents, marketing resources and learning management for North American channel partners

February 13, 2019 Mark Cox Comments Off on Veeam expands incents, marketing resources and learning management for North American channel partners
Veeam global channel chief James Mundle talks with ChannelBuzz about what partners can expect from the changes to the program.

Channel Programs

Dell EMC stresses consistency in Partner Program changes – although there are many changes

February 7, 2019 Mark Cox Comments Off on Dell EMC stresses consistency in Partner Program changes – although there are many changes
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.

Channel Programs

CrowdStrike looks to new partner program to expand partner base and aid in market surge

February 5, 2019 Mark Cox Comments Off on CrowdStrike looks to new partner program to expand partner base and aid in market surge
CrowdStrike has also announced the CrowdStrike Store, which is very similar to the Salesforce AppExchange, and also extended to broaden their routes to market.

Big Data

Information Builders unveils first-ever partner program – in 43 years

January 28, 2019 Mark Cox Comments Off on Information Builders unveils first-ever partner program – in 43 years
Information Builders is looking to expand beyond the enterprise by engaging more closely with their partners, rather than with the transactional model they used before, and have designed their first partner program to achieve this.

Channel Programs

Customer Data Infrastructure provider Segment launches first channel program

January 23, 2019 Mark Cox Comments Off on Customer Data Infrastructure provider Segment launches first channel program
Segment’s area – they route first party customer data to hundreds of different tools to better integrate it and amplify its effectiveness – is relatively new, but they are already seeing a lot of interest from elements of the channel.

Marketing

Avaya to do more joint marketing programs with partners in expanded and more aggressive marketing strategy

January 22, 2019 Mark Cox Comments Off on Avaya to do more joint marketing programs with partners in expanded and more aggressive marketing strategy
Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.

Managed Services

ConnectBooster launches Partner Program around their automated invoicing solution

November 8, 2018 Mark Cox Comments Off on ConnectBooster launches Partner Program around their automated invoicing solution
ConnectBooster offers MSPs the functionality of their platform, plus the services of their affiliated companies, and has a referral component which will pay the MSP a recurring revenue if ConnectBooster sells the service to a customer

Channel Programs

Boomi continues to build out partner program introduced this spring

November 7, 2018 Mark Cox Comments Off on Boomi continues to build out partner program introduced this spring
Boomi VP of Global Business Development David Tavolaro said that measured by partner enthusiasm, the Partner Summit at Boomi World 18 was a major success. He also emphasized that the partner program has continued to evolve successfully since its April inception.