Marketing

2112 Channel Perceptions Report Cover
Channel Programs

Vendors, Partners Give Mediocre Grades on Channel Performance

October 1, 2013 Channelnomics Staff Comments Off on Vendors, Partners Give Mediocre Grades on Channel Performance
The new Channel Perceptions Report reveals how vendors and solution providers perceive each other on critical channel operations and performance issues.

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Distribution

Ingram Micro SMB 500: Financing Leads to Better Deals

August 5, 2013 Chris Gonsalves (Channelnomics) Comments Off on Ingram Micro SMB 500: Financing Leads to Better Deals
The most successful solution providers, such as those on the Ingram Micro SMB 500 list, take advantage of credit and financing programs from distributors.

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
Featured Post

MarketingBuzz: How to use online PR effectively to increase sales

May 28, 2013 Robert Dutt 3
Irving Frydman explains how online news releases boost visibility and generate customer leads

Dell global channel marketing and programs chief Kathy Schneider
Featured Post

Dell Helping Partners With Social Skills

May 24, 2013 Channelnomics Staff Comments Off on Dell Helping Partners With Social Skills
PC vendor introduced Social Media 2.0 to help partner succeed with social media marketing

Larry Poirier sold Nitro to TUC last year
Channel Communities

Mergers on the Mind at VTN

April 24, 2013 Robert Dutt Comments Off on Mergers on the Mind at VTN
15 members sold their companies last year, and the trend shows no sign of slowing

Mark Hurd, co-president of Oracle
Channel Programs

Oracle Wants to be Easier Business Partner

April 15, 2013 Channelnomics Staff Comments Off on Oracle Wants to be Easier Business Partner
There’s potential for boom and bust for partners in Mark Hurd’s vision to be easier for customers to work with

Jason Bystrak, executive director of cloud for Ingram Micro North America
Channel Programs

Ingram Adds Cloud Marketing, Technical Supports

April 10, 2013 Robert Dutt 1
“Seeding the Cloud” program aims to help VARs build out marketing, while Cloud Desk offers technical bench support

Toni Clayton-Hine
Featured Post

Xerox Picks Clayton-Hine to Lead Marketing

April 5, 2013 Channelnomics Staff Comments Off on Xerox Picks Clayton-Hine to Lead Marketing
After serving as head of global channel marketing at CA for more than two years, Toni Clayton-Hine is moving on to Xerox to oversee channel marketing

Sherri Liebo, vice president, global partner marketing, Cisco
Featured Post

Cisco Names Liebo Partner Marketing Chief

April 2, 2013 Robert Dutt Comments Off on Cisco Names Liebo Partner Marketing Chief
New global partner marketing vice president Sherri Liebo outlines her priorities ahead of Partner Velocity later this month

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Networking

Organizations Struggle To Find Big Data Value

April 2, 2013 Channelnomics Staff Comments Off on Organizations Struggle To Find Big Data Value
A Cisco survey underscored that Big Data represents a glaring opportunity for organizations