Marketing

Marketing

Absolute drops Software from name, Computrace from branding

August 10, 2015 Mark Cox Comments Off on Absolute drops Software from name, Computrace from branding
In a complete overhaul of its branding to position itself for the future, Vancouver’s Absolute Software has renamed itself, and is phasing out the name of its flagship and top-selling brand.

Computers

Security heart of theme HP wants partners to sell around Windows 10

July 23, 2015 Mark Cox Comments Off on Security heart of theme HP wants partners to sell around Windows 10
In addition to a host of new Windows 10 products, HP is launching an aggressive campaign to help partners sell them, especially into 10-100 person organizations.

Microsoft worldwide channel chief Phil Sorgen
Channel Programs

Microsoft shines light on partner valuation

July 22, 2015 Robert Dutt Comments Off on Microsoft shines light on partner valuation
Microsoft offers partners tips on increasing their valuation in a cloud world, and a tool to measure their success in the transformation.

Channel Communities

TreeHouse rebrands as Impartner, launches new, easier to onboard PRM solution

July 6, 2015 Mark Cox Comments Off on TreeHouse rebrands as Impartner, launches new, easier to onboard PRM solution
Impartner believes its new partner relationship management solution will revolutionize PRM the same way Salesforce revolutionized CRM. It is going to market in Europe through a channel sales model, and if that it successful, they will look at doing the same here.

Cloud

Asigra building brand, partner opportunities, with aggressive marketing campaign

June 18, 2015 Mark Cox Comments Off on Asigra building brand, partner opportunities, with aggressive marketing campaign
Asigra has a different set of marketing concerns than a decade ago, when customers didn’t know their name at all, but they are continuing to ramp up their efforts.

Channel Programs

Xirrus completely recrafts channel program with new Xirrus Xcellerate

May 26, 2015 Mark Cox Comments Off on Xirrus completely recrafts channel program with new Xirrus Xcellerate
The changes reflect the wireless networking vendor’s transition in the last several years from a direct seller to a company that sells entirely through the channel, where the internal sales force now works to drum up business for partners.

Channel Programs

Reborn NexGen looks to make a splash with revamped partner program

May 21, 2015 Mark Cox Comments Off on Reborn NexGen looks to make a splash with revamped partner program
Newly spun-off this year, NexGen has made major changes to its channel program to strengthen its support of partners.

Channel Programs

Campaigner creates white label e-mail marketing program for channel partners

April 28, 2015 Mark Cox Comments Off on Campaigner creates white label e-mail marketing program for channel partners
The email marketing provider has set up a channel program to provide its solution to partners, and are particularly interested in integrators who will build their email solution into a broader solution, to reach markets Campaigner would not otherwise be able to touch.

Lynn Anderson, senior vice president of demand generation and channel marketing at HP
Channel Programs

HP moving partner marketing to planned MDF model

March 17, 2015 Robert Dutt Comments Off on HP moving partner marketing to planned MDF model
HP’s shift in MDF priorities will result in better campaigns, higher ROI and more overall MDF dollars available to partners, channel marketing chief says.

Distribution

D&H Canada brings Partner Services Marketing library to Canada

November 19, 2014 Mark Cox Comments Off on D&H Canada brings Partner Services Marketing library to Canada
D&H’s Canadian partners had been asking for this service, available in the U.S since 2012, to come north. It assembles marketing collateral and customizable templates from both D&H and participating vendors in one library, and is free to use.