Marketing

Synnex Canada president Mitchell Martin
Channel Communities

Synnex Canada looks to boost Technical Solutions division

November 14, 2012 Robert Dutt Comments Off on Synnex Canada looks to boost Technical Solutions division
Distributor eyes more Solv platforms in Canada, aims to roll out reseller e-commerce tool

Raelyn Kritzer, director of channel marketing at Brocade
Channel Programs

Brocade program changes aim to get closer to smaller partners

November 5, 2012 Robert Dutt Comments Off on Brocade program changes aim to get closer to smaller partners
New configuration tool and marketing capabilities on the way as Brocade looks to up the ante for Select partners

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
Featured Post

MarketingBuzz: 5 steps for building a content marketing strategy

August 21, 2012 Irving Frydman Comments Off on MarketingBuzz: 5 steps for building a content marketing strategy
Irving Frydman explains how to construct a content marketing strategy aligned with a buyer’s journey

Dell global channel marketing and programs chief Kathy Schneider
Channel Programs

Consistency, community top agenda for new Dell global channel marketing chief

August 8, 2012 Robert Dutt Comments Off on Consistency, community top agenda for new Dell global channel marketing chief
Kathy Schneider looking to educate and train partners, and build social media advocates

Gavin Miller, vice president of marketing, solutions and sales acceleration at Avnet Technology Solutions, Americas
Distribution

Avnet inks Polycom distribution deal

July 3, 2012 Chris Talbot Comments Off on Avnet inks Polycom distribution deal
New partnership is distributor’s first foray into the video part of the unified communications market

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
Featured Post

MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy

July 3, 2012 Irving Frydman Comments Off on MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy
Irving Frydman explains how to fill the potential gap between marketing objectives and field execution

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
Featured Post

MarketingBuzz: Close deals faster with marketing and sales alignment

June 12, 2012 Irving Frydman Comments Off on MarketingBuzz: Close deals faster with marketing and sales alignment
Learn how process automation and other techniques address the popular analogy: “Marketing is from Venus, and Sales is from Mars”

Amanda Jobbins, vice president of partner marketing at Cisco
Channel Communities

Cisco aims to extend marketing community beyond Velocity events

March 1, 2012 Robert Dutt Comments Off on Cisco aims to extend marketing community beyond Velocity events
Partner marketing badge among the upcoming priorities for partner marketing veep Amanda Jobbins

Keith Goodwin, senior vice president of Cisco’s worldwide partner group
Channel Programs

Cisco: Partner Led puts focus on partner marketing

February 29, 2012 Robert Dutt Comments Off on Cisco: Partner Led puts focus on partner marketing
As Cisco puts partners in the lead when it comes to small business, partner marketing savvy becomes more crucial

Mark Hennessy, general manager of global business partners and mid-market at IBM
Channel Programs

IBM incents partners with combined hardware/software sales

February 28, 2012 Chris Talbot 4
Big Blue also announces partner incentive around its $57 billion Smarter Cities initiative