Articles by Irving Frydman

About Irving Frydman
Irving Frydman is a marketing communications strategist, who specializes in translating strategy into action and results. Irving believes in the need to create a brand, drive demand, and engage customers. He shares insights on best practices in marketing with an eye on Marketing ROI. Reach Irving through your favourite social media channel or call (416) 605-6881.
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Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
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MarketingBuzz: 5 steps for building a content marketing strategy

August 21, 2012 Irving Frydman Comments Off on MarketingBuzz: 5 steps for building a content marketing strategy
Irving Frydman explains how to construct a content marketing strategy aligned with a buyer’s journey

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Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
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MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy

July 3, 2012 Irving Frydman Comments Off on MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy
Irving Frydman explains how to fill the potential gap between marketing objectives and field execution

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Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
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MarketingBuzz: Close deals faster with marketing and sales alignment

June 12, 2012 Irving Frydman Comments Off on MarketingBuzz: Close deals faster with marketing and sales alignment
Learn how process automation and other techniques address the popular analogy: “Marketing is from Venus, and Sales is from Mars”

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