Panzura is looking to its new partner program to both recruit and support a select partner base that can sell its new Freedom solutions, which are focused on the cloud NAS-space.
Pax8 has offered marketing resources to its partner channel before, but has given them the ability to conduct campaigns on their own with this offering.
Igloo, which makes a cloud-based SaaS solution that includes Intranets within a broad array of collaboration and other business apps, presently has no partners in North America. Now, however, having piloted a partner program in other geos last year, they are looking to change that.
8×8 only began to actively a develop a channel in recent years, but now the channel has grown to the point where the company has had to introduce a new program with more resources to support it.
Today about 30 per cent of Docker’s business is channel, but they think these changes should get them to around a 50-50 mix, and longer term, they believe an 80-20 ratio is realistic.
Object storage vendor Scality believes the time is ripe to introduce its ATLAS Partner Program, designed to provide additional support to its channel of 25 partners, and to increase that number by selective recruitment.
Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.
Eric Martorano has moved from Microsoft’s general manager of US channel sales to Intermedia, one of their large partners, as Intermedia’s new SVP of worldwide sales. He talked with ChannelBuzz about what he is looking to do in his new role.
ERP vendor Exact Macola has been aggressively ramping up its channel presence over the last three years. This move to an online self-paced training system was in response to partner requests.
SonicWALL has expanded its Customer Success organization and is approaching the beta stage with a new and enhanced support program for partners, which should be generally available by the end of the year.
SonicWALL is emphasizing that being able to focus specifically on security will enable them to custom design things to better enable partners, and better reward them for their specific value-adds
A highlight of the second day at the CompTIA ChannelCon event was a panel discussion of vendors on changes in the industry, and how to best adapt to them.
Last year at Sage Summit, newly appointed CEO Stephen Kelly stressed that Sage was returning to a channel-friendly position under his direction. This year, on the first day of the summit, devoted to Sage’s partners, the company repeatedly stressed the same position – and emphasized that progress has been made since last year.
Personalized training is at the heart of the new Sinequa partner program, which has been significantly revised from its original form, which was more like an alliance program.
Smart IoT Solutions by Tech Data positions the distributor as an aggregator of Internet of Things solutions as it aims to “make IoT simple” for partners.
New partner initiatives the company is working on include deepening technical and product training in their face-to-face training programs, and developing the concept of being trusted advisors together with partners to their joint clients.
Gurucul also announced the appointment of Rosanna Pellegrino as VP of Strategic Alliances. She will be in Toronto this week at the SC World Conference at the Toronto Convention Centre to talk to prospective partners.
Gigamon decided last year that its professional services would be purely a partner play, and accordingly, has formalized and expanded the assistance it was offering informally to partners in professional services in order to enable significantly more partners.
Stacy Nethercoat, vice president of Tech Data’s TDCloud division, was in the Toronto area on Wednesday to visit Tech Data Canada’s offices, and took some time to speak with ChannelBuzz about the distributor’s cloud strategy, cloud progress, and how it all rolls out in the Canadian market.
HEAT has not had an out-of-the-box offering designed for MSPs to date, and is remedying that with HEAT MSP Cloud, which adds new features and capabilities specifically for MSPs to the core HEAT cloud service management offering.
