CrowdStrike has also announced the CrowdStrike Store, which is very similar to the Salesforce AppExchange, and also extended to broaden their routes to market.
The new program significantly improves partner enablement, while looking to double down with key go-to-market partners and encourage joint solutions with SnapLogic Technology Partners. SnapLogic also wants to recruit some more partners in Canada.
Veritas remakes its partner program to add additional support for its 360 data management portfolio beyond their two core backup products.
Last year’s refocus on the channel saw Splunk more than double the size of their partner base. This year they are looking to drive further by enhancing the existing partner tracks and formalizing two new ones.
Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.
Changes include a new discounting and margin system, more flexible contracts, and a much improved deal registration process that is now within the WhiteHat partner portal.
Pivot3 has a large channel, and the changes are designed to both provide increased support for go-to partners while ensuring the large majority of partners receive necessary protection and support to close deals.
In addition to a three tier program for service providers, Pure Storage is adjusting how its internal sales people are compensated to remove what service providers believed was a tendency to favor working with traditional partners over ones selling Pure as a service.
VIPRE has consolidated its business portfolio into a single full-featured offering, at a rock bottom price for 250 seats and over. It’s part of a broad strategy to expand the traditionally sub-250 seat-focused vendor upmarket.
Extreme Networks has announced a series of significant revisions to its channel program, with more to be announced at their partner event in October.
Citrix is adding a new, incremental front-end discount for new opportunities among both new and existing customers. They are also reworking their MDF program, and redoing their CAR program to simplify it and increase partner opportunities.
While the company’s StorageX storage management platform is a mature product, Data Dynamics itself is a three year old startup, and is just now completing building out the channel program it wants.
The key set of changes to the program sees discounts based on partner tier flattened, and the resources moved to an enhanced deal registration program, to give more rewards to partners who do more work.
Dell gives American Varnex members six months to enjoy the benefits of Dell Preferred partner status, with Canadian members to become eligible once the Dell-SYNNEX relationship in Canada formally goes live.
Compared to last year, the changes to Dell’s partner program as the company begins a new fiscal year are much more modest, although the extension of rebates for new business to Registered partners will cause much cheer in that quarter.
New partner program to kick move from 17 per cent channel to 70-plus per cent channel into final phase.
Predictability, consistency among top goals in CommVault’s partner program remake.
The communications vendor outlines plans to soon change its Avaya Connect partner program to one where tiers are determined by partner skill sets.
Avaya’s long-awaited single system for managing partner pricing and quoting finally has a due date – the networking vendor has announced that Avaya One Source will roll out globally this year, starting with EMEA and Asia Pacific by July, and ultimately arriving in North America by the end of the year. Avaya has been pledging…
