Consistency is the big strategic theme this year, following a massive restructuring a year ago, but Microsoft still had a to-do list for partners for the year ahead.
NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.
The NetApp strategic priorities for the new fiscal year will have implications for their sales strategy. Here’s how that strategy will affect the channel.
NetApp’s cloud business is still fairly small, but their offerings will roll out in force this year, and NetApp wants customers to lead with them – a strategic decision that would have seemed bizarre not long ago, but is now central to the new NetApp.
NetApp CEO George Kurian kicked off NetApp’s second C3 partner conference by outlining the company’s three-pronged strategy to drive business in the year ahead, and asking partners to increase their commitment to NetApp to match the increased commitment NetApp is making to them.
MapR says these changes will let customers fundamentally reshape their use of analytics, which will also open up new opportunities for their channel partners.
Pulse Secure’s flagship access joins their vADC in the Azure cloud, broadening their hybrid cloud strategy which already had a fuller AWS presence.
The new Tech Data Canada shopping site boasts new design and features, and sets the stage for greater integration across the distributor’s business in the future.
AtScale allows organizations to use their familiar BI tools like Tableau and Excel to process Big Data at extreme speeds. The new cloud marketplace initiative is aimed mainly at departments of enterprises.
Assureon Cloud Transfer is Nexsan’s first cloud offering, but the company is pledging that it won’t be the last.
N2WS makes a sexy announcement expanding NoSQL support around Amazon DynamoDB, a solid announcement expanding support for Amazon Aurora databases, and a RESTful API announcement that will be of particular interest to channel partners.
The upgrades include expanding multi-cloud support and a new compliance-focused capability. Aparavi has also made its channel plans clear, and has a channel program coming.
3CLogic is partnered deeply with a very select number of vendors, one of which is ServiceNow. The new integration lets ServiceNow reps handle all the interaction with 3CLogic phone support through the ServiceNow interface.
Nutanix’s Canadian country manager Robert Yelenich talked with ChannelBuzz at .NEXT and provided an update on the company’s Canadian business, and the progress of their channel in selling and deploying Nutanix’s cloud offerings beyond the HCI foundation.
Nutanix, which sells entirely through channel partners, is moving away from emphasizing pure volume of sales to allow them to reward smaller partners with deep Nutanix practices.
Nutanix Beam – Nutanix’s first SaaS offering – uses technology from their Minjar acquisition to help customers predict and control cloud costs, as well as better track resources and adhere to compliance regulations.
An Ingram Micro Cloud exec calls IaaS the biggest untapped opportunity for partners for the second year running, while partners dish on routes to success.
The SaaS option will strengthen go-to-market options for Virtustream and their strategic partners and channels. Virtustream also recently made an executive alignment to give a higher priority to the indirect channel.
Renée Bergeron kicks off Ingram Micro Cloud Summit with a four-stage “cloud awesomeness roadmap,” but notes most partners are just starting down the road.
CloudSpin will be integrated as a free component within the Cohesity platform when it becomes available in 90-120 days.
