HPE looks to bring partners more closely into HPE’s own technical communities, introduce a broader type of solution focused credentialing system, and reward both individual techs and partner companies for achievements.
Malwarebytes has managed its MSP partners as resellers until now, but as that segment of the market grows, the company will be rolling out a program specifically designed for MSPs following a successful pilot in Australia.
Micro Focus brings together their legacy business with the software assets acquired from HPE into a single program designed to manage hundreds of product lines, including managing cross-sell opportunities smoothly.
Farsight has had an OEM program to go to market with strategic vendor partners, but now is supplementing that with a new program to expand their reach further through the VAR channel. It formalizes a route to market that has been there before, but on an ad hoc and opportunistic basis.
Microsoft vet Aziz Benmalek takes over as Splunk’s global channel chief, while the company announced new partner incents, improvements to their partner portal, and the implementation of the new partner tracks announced at last fall’s Splunk .conf18.
Comodo is recruiting partners who are prepared to make a deeper commitment to the company and supporting them through the program, while leveraging distribution for the first time ever to support much larger numbers of more transactional partners.
Sectigo has been expanding its channel to both increase the amount of business it does, and to broaden it out beyond its historic base in carriers and MSPs. That has included a new channel program, and a focused strategy to make partners successful.
Veeam global channel chief James Mundle talks with ChannelBuzz about what partners can expect from the changes to the program.
Kaspersky Lab says the market is moving decisively away from transactional sales, so they are changing their channel program to meet this new reality.
Al Nasturzio, CompTIA’s new Canadian business development manager, comes to the role with a slightly atypical skillset. The initiatives he has underway include replicating in Canada a highly successful U.S. CompTIA program to train veterans and help them find jobs.
The new channel program is much deeper and more fully built out than the original one designed when the company spun out of Juniper, as Pulse Secure wants its program to enable more committed and better trained partners – as well as reduced numbers of them.
Other features that expand the release theme of enhancing the platform’s usability for developers include the addition of additional open capabilities, and newly announced free certifications.
Boomi VP of Global Business Development David Tavolaro said that measured by partner enthusiasm, the Partner Summit at Boomi World 18 was a major success. He also emphasized that the partner program has continued to evolve successfully since its April inception.
The four-level modular online program updates the curriculum to include all Extreme’s newly acquired assets. Sales training is available immediately, with technical training to follow in two months.
NetApp is touting the new Azure NetApp Files as a huge extension of their Microsoft relationship, which gives them a level of integration with their Azure cloud that Microsoft has not done before with anyone. Other announcements include the General Availability of NetApp Cloud Insights, NetApp Cloud Volumes ONTAP, and new ONTAP support for NetApp HCI.
The new tracks – the last of those likely for specific types of partners – were announced at this event, and will go live at next year’s Global Partner Summit. Other channel changes include some enhancements to the certification process.
The Channel Charter – Nutanix’s new channel program – is designed to encourage partners to move beyond HCI to the cloud, while also allowing smarter partners who are deeply focused on Nutanix to qualify for the program’s top tier.
Just in time for SAP SAPPHIRE, several significant new SAP HANA software applications were announced, but that’s only a part of a fairly comprehensive Hitachi Vantara announcement.
Jitterbit’s increased investment in developing partner skillsets includes joint strategic business and marketing plans for their top two partner tiers, as well as new go-to-Market accelerators and enhanced technical enablement.
The changes to the Pure channel program and go-to-market motions are extremely significant, impacting most things except for Pure’s commitment to a 100 per cent channel strategy.
