Unified Communications

Avaya to do more joint marketing programs with partners in expanded and more aggressive marketing strategy

Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.

New Sennheiser sales and marketing VP promises big changes in early 2019 as Sennheiser headset business begins transition to a much larger holding company

The ending of the joint venture between Sennheiser and William Demant, which will see the Sennheiser unified communications business transition to William Demant on January 1 2020, means a much more aggressive growth strategy, and new VP Jim Fairweather said that planning has already begun, which includes a more focused channel strategy.