Unified Communications

Unified Communications

Michael Day officially takes the helm as GoTo channel leader

April 8, 2022 Mark Cox Comments Off on Michael Day officially takes the helm as GoTo channel leader
Having rebranded from LogMeIn and launched a new partner program that unites what had been three separate ones that came through acquisition, GoTo plans to rework its channel to build deeper relationships than the more transactional ones of the past.

Security

UCaaS provider CYTRACOM integrates security into brand new ControlOne platform

March 29, 2022 Mark Cox Comments Off on UCaaS provider CYTRACOM integrates security into brand new ControlOne platform
The ControlOne platform, available in Canada as well as the U.S., is designed for MSPs, and is intended to provide both state of the art security and UCaaS in an easy to use platform.

Channel Programs

Zoom has unified its partner programs and will offer AV partners access to Zoom phone in new Zoom Up Partner Program

March 28, 2022 Mark Cox Comments Off on Zoom has unified its partner programs and will offer AV partners access to Zoom phone in new Zoom Up Partner Program
A key benefit for traditional AV partners who have sold Zoom Rooms in the past, but been largely excluded through regulations from selling phones, is that they will be able to resell Zoom Phones with Native Capabilities. This will be phased in by geos, and while the U.S. and Canada are not in the first wave, they are on the road map.

Channel Programs

Deep focus on Customer Lifecycle Management highlights Mitel strategy under new channel chief

March 11, 2022 Mark Cox Comments Off on Deep focus on Customer Lifecycle Management highlights Mitel strategy under new channel chief
Other priorities include more emphasis on partner business plans, and making it clear to partners how switching to the RingCentral partnership for their UCaaS puts both Mitel and their partners in a stronger position than before.

Unified Communications

ConnectMeVoice remakes UCaaS platform with focus on simplicity, transparency

January 20, 2022 Mark Cox Comments Off on ConnectMeVoice remakes UCaaS platform with focus on simplicity, transparency
The new Clarity platform has been rebuilt from the ground up using the latest API REST architecture, and ConnectMeVoice expects that it will help attract customers beyond its traditional sub-250 customer base, as well as new partners that serve those new customers.

Networking

Mitel repivots strategy back to core strengths in response to COVID impact on UCaaS market

January 13, 2022 Mark Cox Comments Off on Mitel repivots strategy back to core strengths in response to COVID impact on UCaaS market
Going forward, Mitel will focus on the PBX and collaboration offerings that built up their business, and rebuilt their UCaaS initiative around their new partnership with RingCentral, following an effort to break into the UCaaS market that was gutted by the pandemic’s impact.

Unified Communications

Bluesound Professional adds North American sales manager to help drive innovative streaming audio for commercial spaces

January 12, 2022 Mark Cox Comments Off on Bluesound Professional adds North American sales manager to help drive innovative streaming audio for commercial spaces
Toronto area-based Bluesound Professional has named Craig Cooper as their North American sales manager, as the company looks to capitalize on being first to market in a sector where growth was initially slowed by COVID-19.

Channel Programs

Zoom adds innovative marketing capabilities for partners with Zoom Partner Demand Center

January 4, 2022 Mark Cox Comments Off on Zoom adds innovative marketing capabilities for partners with Zoom Partner Demand Center
Zoom’s first marketing platform for partners features newer tools like video marketing and event syndication as well as ones which have been around in the industry for many years.

Channel Programs

Poly seeing good results from innovative Poly Renew buy-back program

November 19, 2021 Mark Cox Comments Off on Poly seeing good results from innovative Poly Renew buy-back program
While the focus of vendor buy-back programs has traditionally been on responsible recycling of products, the emphasis here is on refurbishing phones to today’s standards and reselling them, as a way of dealing with chip supply issues.

Unified Communications

Jabra launches new Evolve2 75 enterprise headsets for hybrid working environments

October 12, 2021 Mark Cox Comments Off on Jabra launches new Evolve2 75 enterprise headsets for hybrid working environments
The Evolve2 75 is the first Evolve headset to have fully adjustable Jabra Advanced Active Noise Cancellation, and also has additional new features like a unique dual-foam technology earpiece design.