For Nimble, the Lenovo partnership massively expands their route to market, with a series of new appliances that combine the two companies’ technology, and which will go to market through Lenovo and its channel.
Improvements to user interfaces in a cloud world, better automation and orchestration to deal with Big Data, increased openness and new software-defined data services highlight what Commvault is calling a very significant series of announcements.
Pure has announced an expansion of its relationship with Cisco, and its new (very high) Net Promoter Score, and sees a strong outlook both in Canada and its business generally.
Validating Cohesity software on the Cisco UCS platform adds another route to market in addition to their own partners, and the Cisco deal is unlikely to be the last.
Both Scale and Workspot extend their partnering strategies to produce a simple turnkey VDI solution well timed with Citrix’s end of lifing of its VDI-in-a-Box offering.
Komprise is just beginning to establish itself in Canada, and is seeing interest from significant customers. They sell entirely through partners, and are looking to recruit some strong ones in Canada.
Twelve years ago, NetApp acquired scale-out NAS startup Spinnaker, and began a long and horrific series of integration problems. This year, they acquired SolidFire’s scale-out technology, and took steps to learn from the lessons of the past.
The growing flash businesses, strong partner services opportunities, and better leveraging of Arrow and Avnet have helped drive NetApp’s Canadian business in 2016.
Over the last year, NetApp has reshaped its channel strategy extensively, and will soon cap it with a new Hard Deck policy. Unlike a similar named policy of an old competitor, NetApp thinks this one will be highly popular with partners.
Mark Bregman, NetApp’s CTO, sits down for a detailed talk about NetApp’s technology strategy going forward, and why the company is convinced it has made the difficult transition from a vendor of yesterday to a vendor of tomorrow.
The new software adds software based encryption, container support and major performance and latency increases that NetApp says will continue their momentum in flash and hybrid.
The Information Builders partnership is the first in a strategy designed to provide Scale partners with additional software services, turning their hardware platform into an App Store of sorts.
Zerto has introduced some new compensation features, and is also consolidating its programs, bringing its cloud program into the main program now, with vendor technology partners slated to follow early next year.
Zerto, which sells entirely through partners, is expanding its routes to market with this deal, which it expects will be only the first of multiple such major initiatives.
Today about 30 per cent of Docker’s business is channel, but they think these changes should get them to around a 50-50 mix, and longer term, they believe an 80-20 ratio is realistic.
Object storage vendor Scality believes the time is ripe to introduce its ATLAS Partner Program, designed to provide additional support to its channel of 25 partners, and to increase that number by selective recruitment.
The announcements are geared at beefing up NetApp’s data analytics presence in mid-sized businesses, following up a related enterprise initiative earlier this year.