Marketing

Cloud

Cloud distributor Pax8 deepens integration with ConnectWise

June 21, 2017 Mark Cox Comments Off on Cloud distributor Pax8 deepens integration with ConnectWise
The latest Pax8 ConnectWise integration has optimized their interface within ConnectWise Manage to reduce the clicks in ordering, updating and linking cloud subscriptions.

Marketing

HPE looks to turbocharge partner marketing with new Digital Marketing Program

June 6, 2017 Mark Cox Comments Off on HPE looks to turbocharge partner marketing with new Digital Marketing Program
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.

Channel Programs

New flexible consumption models, incumbency protection highlight Dell EMC channel changes

May 9, 2017 Mark Cox Comments Off on New flexible consumption models, incumbency protection highlight Dell EMC channel changes
Partner presence at this year’s event increased massively over anything at either the Dell or EMC events, or the initial joint event in Austin last fall.

Marketing

Riverbed Reach delivering results as part of Riverbed’s digital marketing strategy

April 27, 2017 Mark Cox Comments Off on Riverbed Reach delivering results as part of Riverbed’s digital marketing strategy
Riverbed Reach, which was announced at last year’s partner event, went live two months ago, and its enablement of partners’ digital value proposition efforts is already bearing fruit.

Marketing

SonicWall broadens training capabilities with launch of SonicWall University

March 29, 2017 Mark Cox Comments Off on SonicWall broadens training capabilities with launch of SonicWall University
SonicWall University content is designed to be ongoing, beyond the granting of a certification, and to reach a broader range of roles than SonicWall has in the past.

Cloud

Cloud distributor Pax8 unveils free Marketing on Demand resources for partners

February 10, 2017 Mark Cox Comments Off on Cloud distributor Pax8 unveils free Marketing on Demand resources for partners
Pax8 has offered marketing resources to its partner channel before, but has given them the ability to conduct campaigns on their own with this offering.

Channel Programs

AppRiver upgrades free email marketing tool for partners

January 31, 2017 Mark Cox Comments Off on AppRiver upgrades free email marketing tool for partners
AppRiver had a pre-templated campaign tool before, but it was limited to Office 365. The new one covers a broad range of their solutions, with 12 templates at launch, and more scheduled to be added.

Cloud

New Ivanti brand for LANDESK-HEAT union to focus on unified secure workplace message

January 23, 2017 Mark Cox Comments Off on New Ivanti brand for LANDESK-HEAT union to focus on unified secure workplace message
LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.

Marketing

HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center

September 13, 2016 Mark Cox Comments Off on HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.

Cloud

Sage launches massive campaign to build brand

July 26, 2016 Mark Cox Comments Off on Sage launches massive campaign to build brand
Sage delivers on the promises it made last year to invest to make its products better known. It laid out its marketing strategy here to partners, and indicated that partners need to respond by stepping up to the plate in their turn.