Marketing

Marketing

Riverbed steps up digital marketing to support mainstream networking push

April 7, 2016 Mark Cox Comments Off on Riverbed steps up digital marketing to support mainstream networking push
A key component of the new strategy is Riverbed Reach, a new marketing program the company announced at its Partner Summit event.

Cloud

New products and plan in place: Avaya now needs to execute

February 3, 2016 Mark Cox Comments Off on New products and plan in place: Avaya now needs to execute
After a long restructuring, Avaya now has its two core next-gen offerings available, and has a systematic and well thought out plan to take them to market, leveraging both its channel and internal resources better than in the past. They still have to execute on these better than in the past however.

Marketing

Avaya pledges new partner-focused marketing initiatives

February 2, 2016 Mark Cox Comments Off on Avaya pledges new partner-focused marketing initiatives
Avaya has reorganized its marketing strategies to emphasize joint go-to-marketing initiatives with partners, with an emphasis on obtaining case studies for customers.

Big Data

Dell steps up channel marketing activities

September 17, 2015 Mark Cox Comments Off on Dell steps up channel marketing activities
At their Canadian partner event on Wednesday, Dell stressed their emphasis on driving more channel marketing activities, sour economy notwithstanding, and emphasized their building of the Future-Ready Enterprise brand with partners.

Marketing

Intronis boosts marketing assistance to partners with MSP Marketing Booster Pack

August 28, 2015 Mark Cox Comments Off on Intronis boosts marketing assistance to partners with MSP Marketing Booster Pack
The new resource is a key step on the road to an Intronis sales and marketing certification program scheduled to be available in Q4.

Marketing

Absolute drops Software from name, Computrace from branding

August 10, 2015 Mark Cox Comments Off on Absolute drops Software from name, Computrace from branding
In a complete overhaul of its branding to position itself for the future, Vancouver’s Absolute Software has renamed itself, and is phasing out the name of its flagship and top-selling brand.

Computers

Security heart of theme HP wants partners to sell around Windows 10

July 23, 2015 Mark Cox Comments Off on Security heart of theme HP wants partners to sell around Windows 10
In addition to a host of new Windows 10 products, HP is launching an aggressive campaign to help partners sell them, especially into 10-100 person organizations.

Cloud

Asigra building brand, partner opportunities, with aggressive marketing campaign

June 18, 2015 Mark Cox Comments Off on Asigra building brand, partner opportunities, with aggressive marketing campaign
Asigra has a different set of marketing concerns than a decade ago, when customers didn’t know their name at all, but they are continuing to ramp up their efforts.

Big Data

Big Data big deal in Canada?

March 27, 2015 Mark Cox Comments Off on Big Data big deal in Canada?
Thursday’s Microsoft Big Data event featured a panel of Canadian service providers and customers, who offered some interesting insights about the state of Big Data in Canada.

Lynn Anderson, senior vice president of demand generation and channel marketing at HP
Channel Programs

HP moving partner marketing to planned MDF model

March 17, 2015 Robert Dutt Comments Off on HP moving partner marketing to planned MDF model
HP’s shift in MDF priorities will result in better campaigns, higher ROI and more overall MDF dollars available to partners, channel marketing chief says.