Partners can add a Buy with AWS Button to their website, as AWS continues its push to make Marketplace a more important part of how its partners reach customers.
Illumio is looking to strengthen partners in a growing zero trust segmentation market by significantly enhancing their global partner program.
At its Partner Summit, Cisco outlines plans for a major revamp of its partner program, one it says will capture more of the value partners provide for customers beyond transacting products.
Celona reacts to the growing maturity of its channel by moving from a single-tier organization to a more diverse three tiered one, while complementing the channel announcement with new Aerloc security improvements for industrial IoT.
Under the new leadership of Matt Cook, Ericsson’s enterprise 5G strategy is leveraging the large partner channel obtained in the Vonage, Cradlepoint and Ericom acquisitions, as well as the enterprise-focused solutions they sold, to boost their enterprise sales.
Barracuda Networks looks to connect and reward partner sales SEs and open up the “greenfield” SOC-as-a-Service market to more partners as it continues to incentivize partners to go deeper and work more across its lineup of solutions.
As it continues to grow its Canadian business through partners, cloud-based business software company Zoho eyes making connections with industry assications as an important route for growth.
LAS VEGAS—On Monday, NetSuite partners heard from Evan Goldberg, the founder of the Oracle-owned cloud-based ERP platform, that all of NetSuite’s products would be moving to the new Oracle-wide “Redwood” design and user experience standard. By Wednesday morning, they had plenty of exposure to Redwood as the company debuted an updated partner portal built around…
Riverbed has intensified its focus on AI while simultaneously simplifying its partner program, and reducing its partner program members by over 90 percent.
Cisco explained both how they are restructuring itself as well as re-energizing Splunk along the new business model Splunk adopted last year, and what this will all mean to channel partners.
At their Data Cloud Summit, with a freshly rebuilt channel leadership team, Snowflake elaborated on key elements of their new strategy and the steps they will encourage the channel to take to get there.
At its Cisco Live event, executives provide clues on their channel plans for their big new acquisition and discuss how this “era” in the industry will compare to the previous era.
The extended partnership with Nutanix, which Dell will formally announce at a later date, was accompanied in Dell’s new channel related moves by other initiatives like a new Dell AI Partner Focused Network, and the addition of client to server and storage for partner of record status.
As the SaaS Security Posture Management has grown significantly, and Adaptive Shield’s out-of-the-box SaaS integrations have multiplied exponentially, and will be on display at the RSA Conference in San Francisco this week.
The additions to SAS’s product lineup, which will be enhanced later this year, gives partners new opportunities to address issues customers have been encountering and put together new solution sets for them.
After some major and not overly successful channel changes, Ivanti brought in Michelle Hodges from outside in late 2022. The changes since then have seen a major revitalization of the channel, and a significant growth in channel sales.
The two new Accelerators cover the edge and networking, joining an existing one around AI, while the Activation Zones, which are different from, but highly complementary to the Accelerators, are around Networking, Intelligent Edge, and Manufacturing.
Secure Out of Band Collaboration is a relatively new technology, and ArmorText believes it will appeal to multiple partner types, including resellers, GSIs and MSPs.
New products will enhance Check Point’s MSP in Canada, while the recently announced channel changes will put more dollars in partners’ pockets.
While the Power Services specialization will be folded into the upper-tier Power segment of Amplify, HP is adding two new designations for its largest partners.
