This collaboration, an important step in the expansion of the Veeam-Nutanix partnership, was announced over a year ago, and has been in beta, but is just now at the brink of general availability.
The IDPA series Dell EMC rolled out last year was aimed at the enterprise, but the DP4400 was specifically built for SMB and midmarket customers, and is being targeted there rather than at ROBO deployments of enterprises.
The Commvault technology integration with Lucidworks will open up new conversations with partners where they can lead around search, and build their connections to a broader array of executive contacts beyond backup.
Unitrends also promotes Clark Brown, who formerly managed their DMR relationships, to the channel chief role.
Imanis Data is looking for selected channel partners who want to emphasize data management rather than just backup, and who get that this requires selling to the C-suite.
The new CTERA appliances triple the speed, double the capacity and quadruple the number of users supported over CTERA’s previous edge offerings, allowing them to position them as a full NAS replacement.
Veeam has been promoted to HPE’s top partner category, Global Supply Chain, and named a Gold Partner in the HPE Global Partner Program and an HPE Pointnext storage partner. The latter allows them to be sold as an HPE consumption service, which Veeam sees as having great potential for them.
New cloud native capabilities will have particular value for Rubrik channel partners, who will be able to offer customers more strategic services rather than providing tactical implementation.
Veritas also announces two new sets of offerings for Office 365 and Google G Suite which feature Veritas SaaS Backup, and two existing products, Veritas Info.Map and Veritas EV.cloud.
Commvault is positioning both their Office 365 integration and their new Sensitive Data Governance offering as logical solutions to the issues created by the growing intersection of data protection and compliance.
Zerto 7, when it becomes available next winter, will add Elastic Journal continuous data protection that adds the capabilities offered by traditional backup to Zerto’s solution.
While multiple backup vendors have snapshot integrations around Pure’s FlashArray//M array, integrations for the AI-focused Pure FlashBlade are rarer.
Canonical believes that bringing Trilio directly into Ubuntu will have a profound impact on OpenStack enterprise adoption, making OpenStack much more attractive to the private cloud market and allowing its cost advantages over Vmware to have more resonance.
Hitachi Data Instance Director, which had been around Hitachi Data Services since 2008, gets an updating from integration with Hitachi Content Platform and analytics technologies which came in the formation of Hitachi Vantara.
Panzura’s hybrid cloud NAS gains an additional use case with the certification, which will enable joint Veeam and Panzura solutions for cloud-native VM backup and DR in any public or private cloud.
The overall Veeam message at this year’s VeeamON event was change, with their hyper-availability vision, but for their channel partners, the messaging revolved around consistency of programs and assured consistency of support.
The major announcement was Veam DataLabs, which is an upgraded version of the old Veeam Virtual Labs repositioned to serve broader use cases. In that sense, this product announcement also fits into the articulation of the broader vision which is what this year’s VeeamON was all about.
Veeam CEO Peter McKay credited Veeam’s expansion of their strategic relationships as critical to their success in 2017, and indicated they plan significant further expansion here going forward.
N2WS makes a sexy announcement expanding NoSQL support around Amazon DynamoDB, a solid announcement expanding support for Amazon Aurora databases, and a RESTful API announcement that will be of particular interest to channel partners.
The main Veeam announcement at this year’s VeeamON event is advancing their core branding, to keep up with customer expectations by providing fully automated data management as part of an availability strategy.
