
Thomas is stressing that Arcserve will remain consistent in its go-to-market and programmatic approach, both of which he sees as strengths in the market, although they will be implementing measures to energize their channel.
TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.
While Attunity’s smaller channel, which is principally SI’s, will realize more significant and elastic capabilities through Qlik, Qlik’s legacy channel, which is much larger, will reap new data integration capabilities. This is something Qlik sees as vital because of where they believe the analytics market is headed.
Following similar offerings introduced last year for law enforcement and education, Storagecraft adds a new offering for health care, which combines their OneXafe converged data platform with messaging aimed at a specific vertical, and go-to-market reseller partners selected and trained around the solution.