Distributor TD SYNNEX has launched a TD SYNNEX Global FinOps Practice powered by IBM Cloudability. The practice is geared at helping partners build their own practice with the assistance of Cloudability, assisting customers to optimize their cloud spend, to improve their forecasting accuracy, and to drive stronger financial outcomes across multi-cloud environments.
Both TD SYNNEX and IBM are extremely long term partners.
“Our partnership with IBM, not only in basically being a distributor of IBM solutions but also enabling their partners, both long tails and MSPs, has lasted for decades, somewhere between 20 and 30 years,” said Jan De Kok, VP, Global AWS Lead & FinOps Go-to-Market. “During this time, we have been positioning, acquiring, reselling and supporting the IBM portfolio across the world. And this is not only in Canada, that actually is worldwide. We are the distributor of choice for IBM solutions into the partner ecosystem.”
De Kok emphasized that this partnership is not the same as what has come earlier, however.
“What is different this time is that it’s not a motion of only reselling their tool or license, which honestly has been the motion that I’ve seen in in others in the past,” he stated. “It’s more about let’s leverage the tool.”
De Kok stressed that this is a TD SYNNEX operation – not just an IBM one.
“This is a TD SYNNEX offering, powered by IBM,” he said. “Cloudability is an enterprise tool, so we aren’t just reselling their tool license. We are allowing partners to build a recurring profitable practice. IBM Cloudability is an enterprise-grade multicloud, which identifies anomalies in the consumption of cloud, and is best in class to provide that tooling.”
This new service marks the first time a global technology distributor has launched a comprehensive, end-to-end FinOps practice, uniting real-time analytics, cost governance, and financial accountability under one strategic framework. This includes MSPs, SIs and other partners
“This is a two-tier mode, where we can help IBM with a long tail of partners, which is always delivered through partners,” DeKok noted.
“Cloud adoption is accelerating, CFOs are demanding tighter cost controls, and partners are under pressure to deliver more value with less,” said Sergio Farache, Chief Strategy Officer at TD SYNNEX. “With the TD SYNNEX Global FinOps Practice, we’re empowering our partners to turn cloud financial management from a challenge into a competitive advantage.”
The TD SYNNEX Global FinOps Practice delivers a comprehensive framework that includes enablement for partners, integrated tooling, and FinOps-as-a-Service that helps align finance, operations, and IT teams around real-time data to make smarter, more profitable decisions in the cloud. This approach empowers partners to help their customers optimize cloud usage, enhance their own service offerings, and leverage best-in-class financial operations capabilities without competing with their existing services. This new service also marks the first time a global technology distributor has launched a comprehensive, end-to-end FinOps practice, uniting real-time analytics, cost governance, and financial accountability under one strategic framework. Built for cloud resellers, MSPs, and systems integrators managing complex multi-cloud environments, the TD SYNNEX Global FinOps Practice powered by IBM Cloudability enables partners to launch or scale a FinOps practice without starting from scratch, making them better equipped to enhance their own offerings, improve margins, and boost customer retention. IBM Cloudability, a leading FinOps solution with deep analytics capabilities, complements TD SYNNEX’s global scale and end-to-end solution model, creating a TD SYNNEX-led solution developed to address the unique needs of the channel.
“There is a growing need for partners to deliver smarter cloud management,” de Kok stated. “They need help being smarter.”
Canadian partners also need help financially, De Kok stated.
“The service has a cost – the percentage of spend on the cloud,” he said. “It’s dictated more by customer needs. Customers and partners will share those savings, and that typically translates into 15-30% savings on cloud spent within the first 12 months. That number still saves partners and customers money. 40% in Canada say that they are currently overspending in the cloud.”
“The market is seeing new opportunity in supporting the evolving needs of cloud consumers as they look to streamline operations, drive profitable growth, and meet the demands of their customers,” said David La Rose, General Manager, Sell, IBM Ecosystem. “This new practice, with IBM Cloudability at the helm, offers a differentiated FinOps solution to support client cloud programs today and as they evolve.”
De Kok noted as well that between 90% and 95% of partners in Canada are SMBs.
“FinOps expertise is particularly important for SMB partners, because many won’t be skilled enough to see an as-a-service model,” De Kok stated. This is the case even notwithstanding the large numbers of TD SYNNEX partners.
“We have approximately 4700 partners with the number likely to be involved in this likely to be in the hundreds or the low thousands,” De Kok indicated. Some of these would be white labelling the FinOps operation, in order to build up their confidence.
De Kok also indicated that partners in addition to TD SYNNEX would also be eligible to participate in the FinOps practice.
“The service will be available to solution providers who consume through us, but will also be available as a service offering for ones working directly with a hyperscaler,” he stated. It provides automation and visibility not only for AWS, but actually also for Microsoft, Azure, Google, of course, IBM and Oracle, among many other cloud providers. It identifies anomalies in the consumption of cloud, so it allows the customer to forecast better their usage and to optimize the usage of cloud. And actually let me step back one second on how cloud works. As you know, cloud is as a service model which is you consume what you need. That takes a little bit out of control from the typical financial or IT team. The power of calculate how much it will cost because you will realize the cost of what you consume at the end of the month when already happened. So it’s more a type of reactive way that you can control the expenses. What Cloudability offers is a tool that will give you visibility of those anomaly detections and optimization that is required for you to use better and this is not only cost savings, it’s actually to use the cloud infrastructure better and the cloud investment to grow your business. Cloudability in my opinion is the best in class to provide that that tooling in order for us to build the the service or the practice to enable partners and customers.”
The TD SYNNEX Global FinOps Practice delivers a comprehensive framework that includes enablement for partners, integrated tooling, and FinOps-as-a-Service that helps align finance, operations, and IT teams around real-time data to make smarter, more profitable decisions in the cloud. This approach empowers partners to help their customers optimize cloud usage, enhance their own service offerings, and leverage best-in-class financial operations capabilities without competing with their existing services.
“The market is seeing new opportunity in supporting the evolving needs of cloud consumers as they look to streamline operations, drive profitable growth, and meet the demands of their customers,” said David La Rose, General Manager, Sell, IBM Ecosystem. “This new practice, with IBM Cloudability at the helm, offers a differentiated FinOps solution to support client cloud programs today and as they evolve.”
Built for cloud resellers, MSPs, and systems integrators managing complex multi-cloud environments, the TD SYNNEX Global FinOps Practice powered by IBM Cloudability enables partners to launch or scale a FinOps practice without starting from scratch, making them better equipped to enhance their own offerings, improve margins, and boost customer retention. IBM Cloudability, a leading FinOps solution with deep analytics capabilities, complements TD SYNNEX’s global scale and end-to-end solution model, creating a TD SYNNEX-led solution developed to address the unique needs of the channel. The practice includes:
Dedicated Global and Regional Centers of Excellence with FinOps experts
Advanced analytics and intuitive dashboards powered by IBM Cloudability
Actionable guidance and optimization services for right-sizing and savings planning
Forecasting and budgeting support, along with executive-level reporting
Consultancy and enablement resources to help partners build or enhance their own FinOps capabilities.
“Our collaboration with TD SYNNEX was key in delivering meaningful cost savings,” said Warren Cornelius, Managing Director, Sincera. “Their innovative share-shift tax strategy secured optimal reserved-instance pricing and managed the long-term commitments to lower our customers’ cloud costs while ensuring Sincera maintained positive margins. They also provided excellent post-implementation support, ensuring a seamless transition for both our team and our customer.”