NinjaOne, which makes an endpoint management platform, has announced the appointment of Paul Redding to Head of MSP Partnerships. Redding will lead NinjaOne’s work with MSPs to accelerate growth and success for the company’s partners and customers. In this role, he will enable MSPs to scale their revenue, improve operational efficiency, and deliver increased value to their clients with automated endpoint management and security.
“The MSP market is at an inflection point, with a growing need for efficiency and automation at scale,” Redding said. “I’m excited to join the NinjaOne team to help our partners seize this opportunity and achieve new levels of growth and success.”
The cloud-native NinjaOne platform simplifies endpoint management, patching, and visibility for environments at any scale, delivering visibility, security, and control over all endpoints for more than 30,000 customers in over 130 countries.
Redding brings decades of experience with Managed Service Providers (MSPs). He started his career as the CEO of an MSP specializing in clients from highly regulated industries, including healthcare and the U.S. Department of Defense supply chain.
“My major roles before CyberQP were when I was in my mid 20s based in Memphis, and I developed level 1 techs and waiters into MSPs,” Redding said. “I did that for 14 years, then managed a GRC tool for 6 years for a company called Compliancy Group, which focused on health care and the US Department of Defense.”
Most recently, Redding served at Vancouver B.C.-based Quickpass Cybersecurity (“CyberQP”), a rapidly growing venture backed Software as a Service provider of Helpdesk Security Automation and Privileged Access Management (PAM) solutions for the MSP industry. There, he was the senior vice president of channel marketing and community, and Redding worked closely with global partners to help MSPs build more profitable client relationships, implement industry-leading security practices, and streamline operations by eliminating repetitive tasks.
CyberQP offers two products: QDesk and QGuard. QDesk empowers help desks by minimizing costly password reset tickets, providing technicians with tools to resolve tickets faster and eliminating social engineering attacks. Meanwhile, QGuard proactively secures MSP sensitive privileged accounts from both external and internal threats and saves time and money with automation.
Redding discussed his role in all of this.
“Since I came into the channel I led partner support as a former member of that community,” he stated. “What I did was really about thought leadership. I led the community side of these businesses. I also travelled a lot, averaging 40-45 weeks on a plane each year. I spent a lot of time attending trade shows like DattoCon. I would do presentations at most events. Again, these were not sales. I wasn’t selling product. I would work with MSPs to grow their businesses.”
“Paul’s first-hand experience gives him a deep understanding of the challenges MSPs face today,” said Erzan Uygur, VP of Business and Corporate Development at NinjaOne. “As we continue to expand our platform capabilities and serve larger, more complex MSP environments, Paul’s insight and leadership will be instrumental in continuing to help MSPs become more productive and scale their businesses.”
Redding said that going forward, he did not foresee any lessening of travel.
“For the roles I’ve been brought in to play – you have to be where people are,” he said. “The things I believe are so special, they came out of nowhere. This makes this a fabulous opportunity for me. I never got anything on this scale before though. With the level of support we receive from NinjaOne, I feel like a kid who started the business.”
This is all happening during what Redding emphasized is a massive amount of change, due primarily because of the rise of AI.
“In my MSP, I had to evolve from break-fix into subscription, and from there into trusted advisor,” he said. “It’s even a bigger change now. The most powerful technology that ever existed is now in clients’ hands. That requires changes in education, so I teach client education and responsible use of these tools.”
Redding emphasized that without this training, it can still be hard for MSPs to make money.
“The MSP space is diversified, but we didn’t start out with business plans,” he said. “There were always a lot of entrepreneurs, but most of us were not professionally sales trained, so we tended to struggle as we scaled out. You have to hand off some work to employees. I myself struggled with revenue – getting customers to add new services.
“Anyone who looks for a short cut winds up failing,” Redding stressed. “With the right partnership, though, they have a better opportunity to win now. We are about to go through some of the wildest changes in the history of the industry.”
Redding also emphasized what kinds of companies will succeed in this environment.
“Everything comes back to community,” he said. “With the experience we have at NinjaOne, we can build this really powerful team, and make a truly dynamic MSP base out of what’s already one of the greater partner bases in history. I expect that Ninja will continue to help MSPs with day-to-day tasks, and make sure they have the resources they need from us. I want a partner to be able to say: I make more money because I work with NinjaOne.”
NinjaOne originally changed its name from NinjaRMM.
“To me, NinjaOne is a platform where we serve more than one thing,” Redding stated. “RMM was more about pigeonholing. I think you will see a lot of NinjaOne in the next few months. It’s an amazing opportunity to share our vision.”