AI data-driven security vendor Cohesity has replaced its Cohesity Channel Program with a new one, the Cohesity Aspire Partner Program. It is a new unified framework built for the modern partner landscape which looks to simplify how partners across diverse business models and routes to market can engage with Cohesity to drive profitability, unlock new revenue streams, and access certifications and training.
“The Cohesity Aspire Partner Program reimagines how we do business with partners and enable them to succeed,” said Mike Walkey, senior vice president, Global Partner Sales, Cohesity. “We’ve taken a future-forward approach.”
The Aspire Partner Program empowers faster growth, profitability, and opportunities to stand out in today’s competitive market, as well as flexibility for partners to ease into emerging technologies like AI or make future shifts in their business model.
“This approach empowers faster growth, profitability, and opportunities to stand out in today’s competitive market,” Walkley said. “It also provides flexibility for partners to ease into emerging technologies like AI or make future shifts in their business model. Just as important, we’ve intentionally designed Aspire with customers in mind to ensure they have complete confidence in knowing their solution is being provided by a proven and trusted Cohesity partner.”
The Cohesity partner ecosystem encompasses all partner types, This includes Resell, Manage, Integrate, Distribute, OEM Hardware, Embedded OEM, Technology Partners, and Cloud Marketplace. The umbrella program also features an authorized distributor component geared towards bringing more value to Cohesity resellers.
In addition, Aspire party members can qualify for Premier, Preferred, or Associate tier levels with corresponding benefits. All facets of the program are aimed at providing a modern, integrated, built-for-scale experience, starting with a centralized, easy-to-use portal that serves as the gateway to resources and enablement tools.
“The Cohesity Aspire Partner Program is purpose built to provide a clear path for partners to engage with Cohesity’s full range of solutions,” said Mike Heintzelman, Sr. Vice President, Advanced Solutions Vendor Management, TD SYNNEX. “We see it as a key accelerator for all partners, especially those that are shifting to subscription-based offerings or looking to expand their services. Serving as a critical global distributor for Cohesity, we’ve made focused investments closely aligned with the program and are ready to ensure partners can take solutions to market as quickly as possible.”
Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity.
The Cohesity program focuses on accelerating partner success, representing an investment in partners across three dimensions:
The first is profitable growth. It offers competitive margins, rewards for partner-sourced deals, and performance-based incentives to support partners at every stage of the sales cycle, including joint-go-to-market execution, co-selling, co-branding, pipeline sharing, and marketing and demand generation resources.
The second theme is technical strength. It facilitates role-based partner learning opportunities and exclusive Cohesity Accreditations. Multiple certifications further allow technical professionals to demonstrate their Cohesity data management skills and mastery for real-world environments. A special Cohesity Aces program additionally recognizes top technical partner experts and brings them Cohesity innovation with privileged access, hands-on virtual labs, and more.
Finally the third stream, differentiation, provides multiple paths for expanding partner services and tapping into new revenue streams through partner-delivered professional services, authorized training partner certification, or building and bringing new solutions to market with Cohesity as a Professional-level or Elite-level Cohesity Technology Partner.
“We help customers navigate a complex landscape of data security and cyber resilience challenges,” stated Raphael Meyerowitz, vice president, Partner Go to Market, at Presidio. “As a longstanding partner, the Cohesity Aspire partner program makes it even easier for us to offer comprehensive solutions from across Cohesity’s entire portfolio. The flexible, streamlined model supports how we deliver the right solution for each unique environment and positions us for continued growth.”