pricing

In The Channel

Michelle Biase on what HP Canada learned from a year of seeding AI PCs to partners

July 22, 2026 Robert Dutt Comments Off on Michelle Biase on what HP Canada learned from a year of seeding AI PCs to partners
Michelle Biase has been president and managing director of HP Canada for eighteen months. In that time, the company has grown its Canadian sales team by fifty percent, shifted to a unified One HP go-to-market model, and watched AI PC sales accelerate to nearly two-thirds of PC volume. In this episode, she sits down with In the Channel to talk about what partners actually did with early AI PC seeding units, how HP IQ is landing in the channel, the practical realities of memory-driven pricing volatility, and why partners should be paying more attention to the software and solutions layer.

Backup

Rubrik to offer lower prices and more customer flexibility with new Rubrik Go subscription licensing

March 15, 2019 Mark Cox Comments Off on Rubrik to offer lower prices and more customer flexibility with new Rubrik Go subscription licensing
Rubrik Go is being presented as an option for customers, but the company thinks there’s no reason why a net-new customer who hasn’t already invested in perpetual licenses would want to buy any other way.

Channel Programs

Malwarebytes introduces first partner program for MSPs

March 5, 2019 Mark Cox Comments Off on Malwarebytes introduces first partner program for MSPs
Malwarebytes has managed its MSP partners as resellers until now, but as that segment of the market grows, the company will be rolling out a program specifically designed for MSPs following a successful pilot in Australia.

Channel Programs

Dell EMC stresses consistency in Partner Program changes – although there are many changes

February 7, 2019 Mark Cox Comments Off on Dell EMC stresses consistency in Partner Program changes – although there are many changes
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.

Backup

Asigra introduces unlimited use subscription license with fixed cost certainty

January 23, 2019 Mark Cox Comments Off on Asigra introduces unlimited use subscription license with fixed cost certainty
The new licensing option is based on the previous year’s usage, plus a negotiated consumption increase goal for the next three years, with the MSP getting everything above that goal at no cost.

Cloud

Kemp sees use beyond sales in new TCO calculator to assess applicability of consumption-based licensing for customers

January 21, 2019 Mark Cox Comments Off on Kemp sees use beyond sales in new TCO calculator to assess applicability of consumption-based licensing for customers
Kemp has introduced a new TCO calculator that shows customers the difference in costs between metered, perpetual, and competitive licensing options, and is emphasizing its use as an educational tool that shows more than cost savings, illustrating how the alternatives apply in different kinds of scenarios, and whether consumption-based licensing is a good fit for a specific customer.

Networking

Riverbed upgrades SteelHead SD routing stack, adds in-field upgrade capability

November 14, 2018 Mark Cox Comments Off on Riverbed upgrades SteelHead SD routing stack, adds in-field upgrade capability
Riverbed is also making OPEX-based subscription pricing available as an option for the SteelHead SD, bringing it in line with other appliances.

Backup

Commvault successfully completes reorientation of go-to-market resources towards channel

October 12, 2018 Mark Cox Comments Off on Commvault successfully completes reorientation of go-to-market resources towards channel
Scott Strubel, Commvault’s vice president of worldwide channels discusses the impact of the recent changes to Commvault’s channel operations, and what still remains to be done.

Channel Programs

Dell EMC extends Partner Preferred Program to 20,000 commercial accounts, unveils first Dell EMC-VMware co-skilled badges

October 4, 2018 Mark Cox Comments Off on Dell EMC extends Partner Preferred Program to 20,000 commercial accounts, unveils first Dell EMC-VMware co-skilled badges
Dell EMC’s quarterly Partner Broadcast was mainly about recounting their many trumps in the first half of the year, but there was some new news here which will interest their channel partners.

Managed Services

Infoblox adds new MSP consumption-based pricing model for DDI and DNS-based security solutions

September 6, 2018 Mark Cox Comments Off on Infoblox adds new MSP consumption-based pricing model for DDI and DNS-based security solutions
Infoblox already has a significant number of MSP partners, and their focus has been primarily on the enterprise, but the new consumption-based pricing option is much more attractive if they are also pushing downmarket into the midmarket and the SMB.