Social Media

Security

Proofpoint emphasizes usability, visibility enhancements in SMB-focused Essentials solution

February 27, 2019 Mark Cox Comments Off on Proofpoint emphasizes usability, visibility enhancements in SMB-focused Essentials solution
Proofpoint’s historical focus has been higher upmarket, but Essentials, which came originally from a 2013 acquisition, and has been substantially rebuilt from the ground up with an SMB focus, is a key part of their strategy as well.

Channel Programs

Vancouver-based engagement platform provider Comm100 continues to build out channel

December 21, 2018 Mark Cox Comments Off on Vancouver-based engagement platform provider Comm100 continues to build out channel
Comm100, which has been in business since 2009, just formalized its first partner program in September, and has onboarded four new partners, with many more in the pipeline. They are looking to build the channel business to 20 per cent within the next 1-2 years.

Backup

Commvault restructuring of product portfolio, channel enablement tools guided by same theme

July 19, 2018 Mark Cox Comments Off on Commvault restructuring of product portfolio, channel enablement tools guided by same theme
Commvault has greatly simplified its solution set, from 21 product areas to four, and consolidated its partner enablement tools, with the goal of both being to greatly scale the channel business.

Managed Services

Networking-focused RMM Auvik looks to repeat success with open ecosystem marketing event

July 13, 2018 Mark Cox Comments Off on Networking-focused RMM Auvik looks to repeat success with open ecosystem marketing event
Auvik has brought back a promo they ran last year, in collaboration with ten vendors in total, including competing RMMs. The low-cost program got a strong response last year, which the company is looking to replicate.

Managed Services

HP vet Ken Archer lays out vision and plans as new Nectar Chief Revenue Officer

January 12, 2018 Mark Cox Comments Off on HP vet Ken Archer lays out vision and plans as new Nectar Chief Revenue Officer
Nectar creates a new Chief Revenue Officer position to coordinate the company’s different channel routes to market.

Channel Programs

AppRiver adds lead generation module to free appMailer email marketing tool

October 17, 2017 Mark Cox Comments Off on AppRiver adds lead generation module to free appMailer email marketing tool
The enhanced appMailer platform also provides the ability to share lead generation campaigns through social media.

Cloud

Intermedia adds new automated marketing campaigns around ransomware, Office 365

August 2, 2017 Mark Cox Comments Off on Intermedia adds new automated marketing campaigns around ransomware, Office 365
While many channel partners still don’t think marketing is worth their time and investment, Intermedia stresses that it has become vital to survival in the digital age.

Cloud

Igloo revamps go-to-market with new digital workplace solutions, solutions as service model

June 26, 2017 Mark Cox Comments Off on Igloo revamps go-to-market with new digital workplace solutions, solutions as service model
Igloo has transformed its customizable intranet offering into a portfolio of 13 solutions, offered in three separate editions aimed at different market sizes, and supported by dedicated professional services.

Marketing

HPE looks to turbocharge partner marketing with new Digital Marketing Program

June 6, 2017 Mark Cox Comments Off on HPE looks to turbocharge partner marketing with new Digital Marketing Program
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.

Channel Programs

New flexible consumption models, incumbency protection highlight Dell EMC channel changes

May 9, 2017 Mark Cox Comments Off on New flexible consumption models, incumbency protection highlight Dell EMC channel changes
Partner presence at this year’s event increased massively over anything at either the Dell or EMC events, or the initial joint event in Austin last fall.