Tag Archive for Social Media

Proofpoint emphasizes usability, visibility enhancements in SMB-focused Essentials solution

Proofpoint’s historical focus has been higher upmarket, but Essentials, which came originally from a 2013 acquisition, and has been substantially rebuilt from the ground up with an SMB focus, is a key part of their strategy as well.

Vancouver-based engagement platform provider Comm100 continues to build out channel

Comm100, which has been in business since 2009, just formalized its first partner program in September, and has onboarded four new partners, with many more in the pipeline. They are looking to build the channel business to 20 per cent within the next 1-2 years.

Commvault restructuring of product portfolio, channel enablement tools guided by same theme

Commvault has greatly simplified its solution set, from 21 product areas to four, and consolidated its partner enablement tools, with the goal of both being to greatly scale the channel business.

Networking-focused RMM Auvik looks to repeat success with open ecosystem marketing event

Auvik has brought back a promo they ran last year, in collaboration with ten vendors in total, including competing RMMs. The low-cost program got a strong response last year, which the company is looking to replicate.

HP vet Ken Archer lays out vision and plans as new Nectar Chief Revenue Officer

Intermedia adds new automated marketing campaigns around ransomware, Office 365

While many channel partners still don’t think marketing is worth their time and investment, Intermedia stresses that it has become vital to survival in the digital age.

Igloo revamps go-to-market with new digital workplace solutions, solutions as service model

Igloo has transformed its customizable intranet offering into a portfolio of 13 solutions, offered in three separate editions aimed at different market sizes, and supported by dedicated professional services.

HPE looks to turbocharge partner marketing with new Digital Marketing Program

While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.

New flexible consumption models, incumbency protection highlight Dell EMC channel changes

Partner presence at this year’s event increased massively over anything at either the Dell or EMC events, or the initial joint event in Austin last fall.

Major changes to partner go-to-market among IDC 2017 channel predictions

Other IDC projections for the year ahead include strong partner moves into the digital transformation market, an emphasis on Customer Success programs, and changes to vendor Partner Success models.

Yappn rolls out global strategy for real-time language translation solutions

While Yappn has a hybrid go-to market strategy, they are looking to the channel to lead the way, and are particularly interested in attracting top eCommerce-focused partners.

HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center

The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.

Addition of competencies to HPE Partner Ready program highlight GPC announcements

Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.

Kaspersky to introduce small business specialization

While Kaspersky is emphasizing the enterprise in its strategic objectives this year, it is also providing more segmented assistance to partners focusing on different parts of the market. This includes a new specialization which will see small business leads limited to partners who have secured it.

Unitrends revamps partner program on unique engagement philosophy

Unitrends is implementing a program based on five stars, with partners earning credit for ranking based on sales, marketing, customer satisfaction, training and social media achievements, in a system that can let smaller partners and even influencers rise in the program.

Avaya enhances two midmarket hybrid cloud solutions, and broadens availability

Both Powered by Avaya IP Office and OnAvaya – Google Cloud Platform have already been available to customers through the channel. Now however, their availability has been opened up to more partners, and both solutions have also been enhanced from their initial versions.

Avaya pledges new partner-focused marketing initiatives

Avaya has reorganized its marketing strategies to emphasize joint go-to-marketing initiatives with partners, with an emphasis on obtaining case studies for customers.

New mid-market success kits, partner services opportunities highlight Citrix channel changes

Citrix channel chief Kimberly Martin was brought into the company last fall to restructure and improve the company’s channel operations. She discusses her mission, the changes that she announced at her first Citrix Summit, and what remains on the drawing board.