Proofpoint’s historical focus has been higher upmarket, but Essentials, which came originally from a 2013 acquisition, and has been substantially rebuilt from the ground up with an SMB focus, is a key part of their strategy as well.
Comm100, which has been in business since 2009, just formalized its first partner program in September, and has onboarded four new partners, with many more in the pipeline. They are looking to build the channel business to 20 per cent within the next 1-2 years.
Auvik has brought back a promo they ran last year, in collaboration with ten vendors in total, including competing RMMs. The low-cost program got a strong response last year, which the company is looking to replicate.
Igloo has transformed its customizable intranet offering into a portfolio of 13 solutions, offered in three separate editions aimed at different market sizes, and supported by dedicated professional services.
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.
Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.
While Kaspersky is emphasizing the enterprise in its strategic objectives this year, it is also providing more segmented assistance to partners focusing on different parts of the market. This includes a new specialization which will see small business leads limited to partners who have secured it.
Unitrends is implementing a program based on five stars, with partners earning credit for ranking based on sales, marketing, customer satisfaction, training and social media achievements, in a system that can let smaller partners and even influencers rise in the program.
Both Powered by Avaya IP Office and OnAvaya – Google Cloud Platform have already been available to customers through the channel. Now however, their availability has been opened up to more partners, and both solutions have also been enhanced from their initial versions.
Citrix channel chief Kimberly Martin was brought into the company last fall to restructure and improve the company’s channel operations. She discusses her mission, the changes that she announced at her first Citrix Summit, and what remains on the drawing board.