Tag Archive for Value Channel

Symantec fine-tuning of vendor TIPP program consistent with recent focus on go-to-market enhancements

Symantec Canada country manager Ajay Sood discusses enhancements to Symantec’s strategic partner program, their relation to changes made in their channel go-to-market, and how it all relates to Symantec’s long-standing attempt to revitalize itself.

ThinPrint sees strong channel opportunities in new mobile initiatives

ThinPrint has begun to re-emphasize mobile print solutions, which include the introduction of a new next-gen solution, and a partnership with MobileIron that they expect will be very strategic.

Inside Pure Storage’s channel program changes

The changes to the Pure channel program and go-to-market motions are extremely significant, impacting most things except for Pure’s commitment to a 100 per cent channel strategy.

FireEye looks to further expansion in Canada with new channel solutions, consumption models

FireEye sells almost entirely through the channel, but has recently doubled down on channel enablement with a series of enablement initiatives that cover product, pricing models, and partner compensation.

INFINIDAT comes to first VeeamON with new solution set and new Veeam integration

INFINIDAT and Veeam come originally from different segments of the market, but have partnered around an enterprise play, and INFINIDAT is looking to enlist some of Veeam’s top solution providers to increase their own ranks of ‘go-to’ partners.

Lastline Malscape Monitor report says most threat intelligence information is nearly useless

In addition to the report, Lastline also announced a new Lastline Behavioral Intelligence Program, which provides actionable information about cybersecurity that any security teams can use, to benchmark their own capabilities.

Runtime encryption vendor Fortanix launches both partner program and channel-friendly appliance

Fortanix provides a Self-Defending Key Management Service solution that can be sold either as a service or as an appliance, and is designed to overcome traditional problems with key management.

Liquidware sees pure Desktop-as-a-Service beginning to emerge

Liquidware sells entirely through channel partners, and uses a relatively small value channel because of their enterprise focus. Their solution works in any desktop environment, however, so they are on the lookout for potential new partners at Microsoft events.

Business process software vendor Agiloft expands partner program

Agiloft sold direct until a couple of years ago, but has been expanding its channel, and is looking to its new partner program to attract some quality partners, including ones in Canada, where they presently have none.