Adobe kicked off its Adobe Summit customer event in Las Vegas with its CEO explaining how Adobe ate its own dog food to digitally transform and fundamentally reshape what had been a successful business. He was then followed by Best Buy’s CEO, who described how his company had followed the same strategy to revitalize a company that had been on many endangered lists.
Jim Ortbals is looking to design a channel system that both encourages collaborative relationships between cloud and traditional partners, and effectively assesses and values the contributions made by each to a joint sale. The complicating factor is that he is aware of no one else who has done this effectively to date.
Fahrbach’s new position is a hybrid of the work he had already been doing and the large scope of the role formerly filled by Rodolpho Cardenuto, who recently left SAP.
Bennett, who had been the Chief Revenue Officer at Webroot, talks with ChannelBuzz about his coming to Axcient, the ideas that will guide his strategy, and how he plans to take the MSP-focused data protection vendor to new heights.
Masergy has been expanding its efforts with IT-based partners as well as traditional telco ones over the last year, and new CEO James Parker wants to intensify both, while also getting a higher percentage of partners to be very highly engaged.
Adam Drew, who recently was named Box country VP for Canada, has reworked Box’s internal sales teams to improve vertical focus, and is looking to add high-value partners to further the company’s enterprise strategy.
Canadian organizations are progressing fairly slowly at the higher levels of digital adaptation, but there has been significant movement from the less advanced ranks, and compared to global numbers being released today, the Canadian numbers released last fall look better in comparison.
Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.
Veeam’s Director of Product Strategy talks with ChannelBuzz about what the deal will mean for Veeam, and for its channel partners.
Kaseya’s CEO detailed that the IT Glue acquisition actually took place two years ao, and has been kept under wraps. He also indicated what will happen with IT Glue now that the acquisition has been formally announced, and dropped some hints about what is next on the acquisition front.
Equinix names company veteran Meyers, most recently their President of Strategy, Services and Innovation, as President and CEO. He talks with ChannelBuzz about the opportunities he sees in the market, and how the company can best leverage them, including how their channel fits in.
Trend Micro recently made multiple announcements around different elements of their IoT strategy, with a new program that leverages and publicizes Trends vulnerability research to provide IoT device makers with risk assessment services before they go to market being particularly important.
The ADTRAN CEO has never been one to lead the pack chasing hot trends, and he remained consistent to that vision while outlining the company’s strategy at their CONNECT event for press and analysts.
Symantec Canada country manager Ajay Sood discusses enhancements to Symantec’s strategic partner program, their relation to changes made in their channel go-to-market, and how it all relates to Symantec’s long-standing attempt to revitalize itself.
SonicWall has added a direct touch to their midmarket strategy, within the context of their 100 per cent channel go-to-market.
The San-Francisco-based company with a strong Canadian connection has been moving beyond their direct model as they expand, introducing a channel program earlier this year, and now making themselves available for sale to AWS customers on that marketplace.
The partnership aims to combine Veeam’s availability software with Hedvig’s software-defined backup repository, creating a technologically advanced and versatile backup and recovery combination. Hedvig indicated that other deep technology partnership to create joint solutions are in the works.
The NetApp strategic priorities for the new fiscal year will have implications for their sales strategy. Here’s how that strategy will affect the channel.
All-flash led NetApp’s climb back from the brink to profitability, and all-flash remains one of NetApp’s strategic priorities this year. However, while Joel Reich’s business unit delivers most NetApp revenue, its development priorities have transitioned to the new Cloud First approach
Zerto 7, when it becomes available next winter, will add Elastic Journal continuous data protection that adds the capabilities offered by traditional backup to Zerto’s solution.
