Tag Archive for Strategy

Pure Storage outlines data-centric storage vision and strategy at Accelerate event

The model that Pure Storage outlined as their path forward is not a net-new, as it is built on technology like last year’s FlashBlade//X and Gartner’s Shared Accelerated Storage category. It is, however, a differentiated strategy within the industry, that Pure believes will drive it to great heights.

Okta adds free solution, and path to password-free future

The OneApp free solution is part of Okta’s long-term plan to be the de facto identity layer in any software. Okta ThreatInsight, available later this year, will replace passwords by using contextual information about users, devices and networks to assess threats.

Veeam advances strategic vision from availability to hyperavailability at VeeamON

The main Veeam announcement at this year’s VeeamON event is advancing their core branding, to keep up with customer expectations by providing fully automated data management as part of an availability strategy.

HP touts digital enablement to top partners as key to strategy going forward

HP celebrated a very strong year with their top partners at the company’s Executive Forum, outlining the direction of their strategy, and the role of the channel in it.

Macola cloud strategy still being assessed, with an offering likely in calendar 2018

ECi has instructed Macola to make development of a cloud strategy a major priority. Macola’s execs discuss the specifics of what they are doing, when customers are likely to see the fruits of this labour, and what they are likely to be.

ECi Software President lays out strategy for Macola, including pooled resources, cloud option

ECi, to which Macola reports after their acquisition by ECI’s Apax Partners, told Macola customers and partners at their EVOLVE event what the new ownership will mean for them, and how Macola fits into ECI’s strategy for its manufacturing division.

Pulse Secure, Fortinet announce technology, go-to-market integration

The deal goes beyond the technology integration and makes Pulse Secure and Fortinet strategic partners. The go-to-market element will see the two companies proactively identify a cadre of strong mutual partners, and use them to drive the solution to market.

Iventosch looks to move Qumulo from startup to leveraged model with two-pronged channel strategy

Armed with a new channel program, and a new exec to provide more focus on channel strategy, Qumulo looks to both improve the efficiency of its own channel, and the HPE channel that comes through their partnership with HPE.

Commvault channel changes signal doubling-down on commitment to partners

New global channel chief Owen Taraniuk pledges more global expansion, more expanded strategic partnerships like the one announced last year with Cisco, and changes that will make it easier for partners to become proficient with Commvault.

Expanded channel, partner program are priorities for first TmaxSoft channel chief

Moses Mathuram has responsibility for strategy involving all types of TmaxSoft partners, but thinks the reseller channel in particular can be leveraged better, and that adding distribution is a way to do it.

Ingram Micro veteran Holly Garcia looks to channel to grow ATEN North American business

After almost two decades at Ingram Micro, Garcia takes on her first country manager role, and looks to jump start the ATEN KVM and Pro AV connectivity business by better managing their channel, and making more effective use of distribution.

Avaya CEO lays out forceful agenda for reborn company

New Avaya CEO Jim Chirico acknowledged the old Avaya was the equivalent of a team that loses football games by playing a prevent defense, and told the company’s customers and partners that now they have a fundamentally different gameplan.

New Nutanix channel chief says big changes coming to sales motions

Incents for new logos are on the way, but an even bigger change will be Nutanix moving from partners teaming with sales to making partners more autonomous.

Data cataloguing vendor Alation adds channels exec to build out partnering strategy

Ken Hoang, best known as the founder and CEO of Siperian, becomes Alation’s first VP of Strategy and Alliances, and is developing a strategy to broaden the Alation go-to-market through a partner ecosystem.

Veeam discusses why their $42.5 million N2WS acquisition is a very big deal

N2WS, which Veeam has just bought, is a focused AWS cloud backup vendor. While they have gone to market through the AWS Exchange so far, they consider the product very channel-friendly for both resellers and MSPs.

After strong 2017, Veeam CEO says acquisitions, new partnerships being considered in 2018

Peter McKay also emphasized that Veeam has developed a much better sense of a long-term strategy than it had had before, and that steps along this path will be visible in 2018.

SAP showing good momentum in SMB cloud push

SAP has reorganized its internal organization this year to allow more aggressive recruitment of new cloud-focused SMB partners, including non-traditional partners. It’s a strategy they plan to accelerate in 2018.