HPE looks to bring partners more closely into HPE’s own technical communities, introduce a broader type of solution focused credentialing system, and reward both individual techs and partner companies for achievements.
Lexmark has reoriented its channel to add a strong SMB focus to their historic focus on the high end of the channel space, with a new branded line covering the whole gamut of the product line, with channel-friendly pricing and policies.
Diamanti quickly adopted an all-channel go-to-market in the face of resellers looking for a turnkey enterprise container management solution, and now has introduced a program to support what will start off as a select value channel.
Morpheus Data, which sells entirely through channel partners, focuses on cloud cost optimization, cloud management, and DevOps automation, and is seeing strong momentum, including an uptick in seven-figure deals.
Last year’s refocus on the channel saw Splunk more than double the size of their partner base. This year they are looking to drive further by enhancing the existing partner tracks and formalizing two new ones.
The deal reg discount comes bundled with a permanent spiff for completion of a registered deal, and Sennheiser says that some interesting new products in the new year will add to the program’s value.
In addition to the many storage announcements, Dell EMC also addressed the issues with the Partner Academy, and will be waiving training requirements for the second half of the year.
CompTIA sees 2017 as continuing trends like the greying of the channel and the increase in non-traditional partners which have been developing for several years.
Lenovo’s increased emphasis over the last year on elements in the server space that go well beyond 1P and 2P servers is leading to some significant programmatic changes coming in 2017.
Zerto has introduced some new compensation features, and is also consolidating its programs, bringing its cloud program into the main program now, with vendor technology partners slated to follow early next year.
Gigamon is looking to get partner sales people and engineers thinking more about selling Gigamon’s platform integrated with complementary solutions from over 30 vendor partners.
