Specialization

Richard Steranka, vice president of worldwide channels at Avaya.
Channel Programs

Avaya boosts rebates for top-tier partners

January 27, 2015 Robert Dutt Comments Off on Avaya boosts rebates for top-tier partners
Avaya will double rebate opportunities around strategic technologies for Gold partners, but will halve those same opportunities for base-level partners.

Channel Programs

Citrix reshapes partner program along specialization lines

January 13, 2015 Mark Cox Comments Off on Citrix reshapes partner program along specialization lines
The new Citrix Solution Advisor program is a fundamental restructuring of Citrix’s partnering approach, which introduces Specialist Tracks to recognize and reward areas of focus.

Lisa Matherly, vice president of worldwide partner programs, marketing, and operations at Intel Security
Channel Programs

Intel Security renames, revamps McAfee Partner Program

October 27, 2014 Robert Dutt Comments Off on Intel Security renames, revamps McAfee Partner Program
McAfee rebrands partner program under the Intel Security name, announces new names for partner tiers and evolving certification and training requirements.

Anthony Ricco, vice president of worldwide demand marketing at Citrix, at Citrix Mobility Toronto.
Mobility

Citrix introduces partners to the software-defined workplace

October 15, 2014 Robert Dutt Comments Off on Citrix introduces partners to the software-defined workplace
Taking mobility to a strategic level creates a CEO-level conversation about “business and human outcomes” of IT projects, Citrix exec says at Toronto event.

Channel Programs

Unify commits to more channel-centric model with new partner program

October 7, 2014 Mark Cox Comments Off on Unify commits to more channel-centric model with new partner program
Canada is one of the countries where Unify pledges to be 100 per cent channel within twelve months – which will mean they will need to get distribution set up here.

Erna Arnesen, vice president of channel and field marketing, Plantronics
Unified Communications

Plantronics beefs up partner support for UC push

July 4, 2014 Mark Cox Comments Off on Plantronics beefs up partner support for UC push
Revised partner program from Plantronics includes formalized channel education and a new rewards program.

Miles Davis, Avaya Canada channel chief
Channel Programs

Avaya readies specialization-based partner program

June 24, 2014 Robert Dutt Comments Off on Avaya readies specialization-based partner program
Avaya announces the requirements for its new speicalization-based partner program slated to debut later this year.

John Emard, senior director of North American channel programs and operations at Symantec.
Channel Programs

Symantec revamps partner program

May 5, 2014 Robert Dutt Comments Off on Symantec revamps partner program
Symantec unveiled the details of its long-awaited new partner program at its Vision event in Las Vegas Monday.

Edison Peres will now lead Cisco's Intercloud partner strategy
Channel Programs

Cisco to scrap silver tier in next channel program

March 26, 2014 Robert Dutt Comments Off on Cisco to scrap silver tier in next channel program
New program to roll out over 24 months, will introduce new Cisco partner requirments for Gold around Hybrid IT, cloud, and managed services.

Patrick Eitenbichler, director of PartnerOne strategy at HP
Channel Programs

HP brings cloud, other programs under PartnerOne

March 24, 2014 Robert Dutt Comments Off on HP brings cloud, other programs under PartnerOne
At its Global Partner Conference, HP announces plans to further extend the reach of its PartnerOne program umbrella, a move it says will simplify business.