Compared to last year, the changes to Dell’s partner program as the company begins a new fiscal year are much more modest, although the extension of rebates for new business to Registered partners will cause much cheer in that quarter.
Dell stressed its commitment to a strong client solutions to maintain end-to-end solutions, and announced an enhanced tablet and software suite, a new high end monitor, and a new concept of working on your PC.
Dell’s top security partners still have concerns and issues about their relationship with Dell, So what is the vendor doing about them?
The 9800 is the first entry in the SuperMassive 9000 series to be branded solely as Dell, without SonicWALL on the bezel, reflecting the company’s increased focus on the Dell brand.
Dell’s CEO gave advice to partners on how to improve their businesses and indicated more channel enhancements will be announced at Dell World next month.
Dell kicks off its security event in Orlando, impressing upon SonicWALL partners, some of whom still have concerns about Dell as a vendor, that Dell’s channel commitment is 100% genuine and will continue to improve.
Since Dell Software’s integration into PartnerDirect, the company says growth, deal registration and training levels have all increased significantly.
Security vendor Sophos continues the roll out of its cloud service, expanding support to Windows, Mac and mobile devices through a single console.
Dell tasks newly-minted global channel programs and strategy veep Frank Vitagliano with expanding the vendor’s presence at distribution.
Dell expects to increase ranks of certified partners with new options for channel to move into adjacent opportunities.
Dell will add new competencies to PartnerDirect program as it builds on its solutions focus.
The security vendor revamped its Fortinet MSSP program, making equipment acquisition more affordable and providing support to accelerate partner growth
Vendor moves to get more of its channel selling more of its software lineup
Activist investor’s power play could have significant implications for Dell’s partner community
Dell SonicWall is eyeing an upmarket push with its latest next generation firewall release
Kendra Krause looking to recruit, enable new types of partners for Sophos
Vendor revamps PartnerDirect to better represent software as well as hardware offerings
Michael Valentine is focusing on getting partners selling across the product portfolio, and building up the company’s distribution coverage worldwide.
Consistency and clarity have allowed Dell to finally shed its long-held “direct-dealer” image
