Tag Archive for Differentiation

Is IOT the canary in the channel coal mine for SAS?

SAS executives say the company is moving towards the channel — and how it’s building out its Internet of Things business may show what that movement looks like.

ESET looks to financing program with Hitachi Capital America to support bigger deals

ESET’s first financing program for customers in North America has a low entry point for eligibility, and includes all components of the deal, not just the ESET software.

Expanded channel, partner program are priorities for first TmaxSoft channel chief

Moses Mathuram has responsibility for strategy involving all types of TmaxSoft partners, but thinks the reseller channel in particular can be leveraged better, and that adding distribution is a way to do it.

Hitachi shift in focus to Internet of Things likely to be major plus for channel

Hitachi Data Systems’ former channels head in Canada, who has moved over to Vantara, and a top Canadian partner share their views on what the restructuring and Internet of Things re-emphasis will mean for the channel.

OnApp enters hyper-converged space with Intel partnership – and low cost appliance

OnApp, which has a larger global share of the service provider market, enters the enterprise HCI market with their software in Intel hardware, and a channel-only model with a master reseller/distributor in each geo.

RapidFire Tools provides MSPs with Detector unlimited use license and services bundle

The new Detector SDS offering is designed to provide MSPs with a sticky, differentiated offering that also can serve as a component of a premium offering for customers.

Kaseya announces Automation Exchange community market

Kaseya formally announces its new exchange for the sharing of scripts and other automation tools. Up since the end of June, the exchange has over 700 content items so far, with most of them being free to download.

Sage looks to disruptive product strategy to leapfrog competition

At Sage Summit, Sage has outlined to partners a much more detailed roadmap than it has ever done before, in order to get the partners to understand fully where things are going, to buy into the changes, and engage closely with Sage on them.

Next-gen VDI vendor Workspot sees new HPE partnership as match made in heaven

Workspot makes a native cloud-based VDI solution which is simple to install and use. Hyper-converged vendors are one of their routes to market, and this new agreement makes available a reference configuration for Workspot VDI on the HPE HyperConverged 380.

Sophos launches partner program for MSPs

While Sophos has MSP partners, they have not had a program that provides support for their specific business model and requirements before now. MSP Connect is aligned with the ways MSPs sell, and provides rewards for upselling and cross-selling Sophos’ broad range of security services.

EMC sees multiple pluses for Canada market in Dell deal

EMC Canada channel chief Michael Kerr gives a specifically Canadian take on the pending merger with Dell, as well as initial partner reaction to some of the new product announcements from EMC World.

Atera adds new features to integrated RMM-PSA platform in push into North America

The new functionality enhances a platform for MSPs based on extreme simplicity and a lower price point. Atera is making a push into North America this year, in particular among solution providers who have been turned off by the complexity of getting an MSP business up and running.

ioFABRIC unveils unique LEaD generation program for partners

The Toronto-based startup, which sells entirely through the channel, has created a three stage program to show potential customers who are educating themselves about software-defined storage how ioFABRIC’s differentiated solution for managed I/O allocation can meet their business needs

StorageCraft looks to expand product line, redo channel program

New StorageCraft channel chief Marvin Blough talks with ChannelBuzz about the plans to take the company to the next level, which include a new cloud offering this week.

New Asigra appliance to hedge against coming flat zero backup prices

In a grim future of zero backup pricing, Asigra’s CEO told partners their future profitability – and survival – depends on their ability to build trust with the customer, and on their ability to sell additional services around it. An archiving capability, centred on Asigra’s new appliance, is a key part of this.

New EMC Federation deal reg, rules of engagement to be launched

EMC is also announcing several other programmatic moves, including a Federation Ready designation and expanding EMC’s EMC Ready sales transformation initiative to partners. Their EMC True loyalty program pilot is now being publicized and expanded globally.