Differentiation

Cloud

Sage looks to disruptive product strategy to leapfrog competition

July 27, 2016 Mark Cox Comments Off on Sage looks to disruptive product strategy to leapfrog competition
At Sage Summit, Sage has outlined to partners a much more detailed roadmap than it has ever done before, in order to get the partners to understand fully where things are going, to buy into the changes, and engage closely with Sage on them.

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Partnerships

Next-gen VDI vendor Workspot sees new HPE partnership as match made in heaven

June 9, 2016 Mark Cox Comments Off on Next-gen VDI vendor Workspot sees new HPE partnership as match made in heaven
Workspot makes a native cloud-based VDI solution which is simple to install and use. Hyper-converged vendors are one of their routes to market, and this new agreement makes available a reference configuration for Workspot VDI on the HPE HyperConverged 380.

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Managed Services

Sophos launches partner program for MSPs

May 9, 2016 Mark Cox Comments Off on Sophos launches partner program for MSPs
While Sophos has MSP partners, they have not had a program that provides support for their specific business model and requirements before now. MSP Connect is aligned with the ways MSPs sell, and provides rewards for upselling and cross-selling Sophos’ broad range of security services.

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Channel Programs

EMC sees multiple pluses for Canada market in Dell deal

May 4, 2016 Mark Cox Comments Off on EMC sees multiple pluses for Canada market in Dell deal
EMC Canada channel chief Michael Kerr gives a specifically Canadian take on the pending merger with Dell, as well as initial partner reaction to some of the new product announcements from EMC World.

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Cloud

Atera adds new features to integrated RMM-PSA platform in push into North America

March 31, 2016 Mark Cox Comments Off on Atera adds new features to integrated RMM-PSA platform in push into North America
The new functionality enhances a platform for MSPs based on extreme simplicity and a lower price point. Atera is making a push into North America this year, in particular among solution providers who have been turned off by the complexity of getting an MSP business up and running.

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Channel Programs

ioFABRIC unveils unique LEaD generation program for partners

March 29, 2016 Mark Cox Comments Off on ioFABRIC unveils unique LEaD generation program for partners
The Toronto-based startup, which sells entirely through the channel, has created a three stage program to show potential customers who are educating themselves about software-defined storage how ioFABRIC’s differentiated solution for managed I/O allocation can meet their business needs

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Channel Programs

StorageCraft looks to expand product line, redo channel program

January 27, 2016 Mark Cox Comments Off on StorageCraft looks to expand product line, redo channel program
New StorageCraft channel chief Marvin Blough talks with ChannelBuzz about the plans to take the company to the next level, which include a new cloud offering this week.

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Cloud

Kaseya reaches out to MSPs with new SVP appointment

January 20, 2016 Mark Cox Comments Off on Kaseya reaches out to MSPs with new SVP appointment
Kaseya has also released a new survey highlighting the practices being following by the most successful MSPs today.

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Cloud

New Asigra appliance to hedge against coming flat zero backup prices

June 16, 2015 Mark Cox Comments Off on New Asigra appliance to hedge against coming flat zero backup prices
In a grim future of zero backup pricing, Asigra’s CEO told partners their future profitability – and survival – depends on their ability to build trust with the customer, and on their ability to sell additional services around it. An archiving capability, centred on Asigra’s new appliance, is a key part of this.

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Channel Programs

New EMC Federation deal reg, rules of engagement to be launched

May 5, 2015 Mark Cox Comments Off on New EMC Federation deal reg, rules of engagement to be launched
EMC is also announcing several other programmatic moves, including a Federation Ready designation and expanding EMC’s EMC Ready sales transformation initiative to partners. Their EMC True loyalty program pilot is now being publicized and expanded globally.

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