Compared to last year, the changes to Dell’s partner program as the company begins a new fiscal year are much more modest, although the extension of rebates for new business to Registered partners will cause much cheer in that quarter.
Synnex joins Ingram Micro and Tech Data among Dell’s broadline distribution partners. While the deal is U.S. only, its expansion to Canada is under consideration.
Dell announced a series of new and enhanced programs to continue to drive channel growth, which for the first time has passed 40 per cent of total Dell revenues.
At this week’s Dell Canada Partner Summit 2014 in Toronto, Dell execs reiterated their channel commitment, asked for partner help in better defining their needs, and asked them to do even more business to help Dell make its targets.
Dell is seeing significant growth through distribution as it ramps up its activity with disties, including a return to working with Ingram Micro Canada.
Dell is turning over thousands of previously direct accounts to partners under channel program changes that give more power and rewards to the channel.