Branding

VMware Canada country manager Sean Forkan
Cloud

NetBackup 7.7 highlights broad refresh of Veritas portfolio

July 9, 2015 Mark Cox Comments Off on NetBackup 7.7 highlights broad refresh of Veritas portfolio
New products include Veritas Information Map, which is built on the company’s new Information Fabric, and Veritas Resiliency Platform, an IT service continuity solution. Veritas InfoScale is an enhancement and rebranding of the old Symantec Storage Foundations.

Distribution

Vancouver’s Cirius adds distribution to broaden reach for channel-friendly secure messaging platform

November 11, 2014 Mark Cox 1
Cirius is gearing up for a push on multiple fronts, including a new emphasis on their own branded products, entering a new global broadline distribution deal, increasing their Canadian business, and becoming the first secure messaging solution to receive Parallels APS 2 certification for the Parallels Automation environment.

Unified Communications

Unify brings Project Ansible to market as Circuit SaaS collaboration tool

October 28, 2014 Mark Cox Comments Off on Unify brings Project Ansible to market as Circuit SaaS collaboration tool
Circuit brings together voice, video, screen sharing, messaging, and file sharing within a single interface, with extreme simplicity of use.

Ingram Micro North America president Paul Bay
Distribution

Paul Bay’s four C’s for channel success

September 25, 2014 Robert Dutt Comments Off on Paul Bay’s four C’s for channel success
Ingram Micro North America boss Paul Bay says the biggest opportunities in the channel come down to change, consolidation, consumerization, and complexity.

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
Featured Post

MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy

July 3, 2012 Irving Frydman Comments Off on MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy
Irving Frydman explains how to fill the potential gap between marketing objectives and field execution

F12 Networks
Featured Post

Edmonton MSP presses F12 key for rebranding

March 15, 2011 Robert Dutt Comments Off on Edmonton MSP presses F12 key for rebranding
How an under-used keyboard key sparked a new image for hardware-as-a-service company

Featured Post

The channel professional: What’s in a name?

October 14, 2010 Robert Dutt Comments Off on The channel professional: What’s in a name?
How you classify your business can go a long way helping customers understand your value proposition.