Branding

Cloud

RSA introduces comprehensive SecurID identity access options with new SecurID Suite

August 5, 2016 Mark Cox Comments Off on RSA introduces comprehensive SecurID identity access options with new SecurID Suite
The Suite complements SecurID’s traditional two-factor authentication with identity governance and identity lifecycle management, to create a broad solution the company says defies easy classification.

Cloud

Sage looks to disruptive product strategy to leapfrog competition

July 27, 2016 Mark Cox Comments Off on Sage looks to disruptive product strategy to leapfrog competition
At Sage Summit, Sage has outlined to partners a much more detailed roadmap than it has ever done before, in order to get the partners to understand fully where things are going, to buy into the changes, and engage closely with Sage on them.

Solution Provider News

ACCEO changes branding to improve awareness of company in the marketplace

May 12, 2016 Mark Cox Comments Off on ACCEO changes branding to improve awareness of company in the marketplace
With a view of expanding public awareness of its brand, particularly in Canada outside Quebec, and in the U.S., ACCEO has moved the ACCEO name more prominently into its many sub-brands, eliminating some confusion that existed among customers.

Data Centre

HPE stresses simplicity with new hyper-converged system for the midmarket

March 15, 2016 Mark Cox Comments Off on HPE stresses simplicity with new hyper-converged system for the midmarket
The new appliance, built on the ProLiant DL 380, brings a new interface to HPE hyper-converged products, which the company says is extremely user-friendly and easy to use.

Managed Services

VAR Dynamics announcing new name (CloudPlus), pricing, website, programs

February 29, 2016 Mark Cox Comments Off on VAR Dynamics announcing new name (CloudPlus), pricing, website, programs
VAR Dynamics completes a major restructuring with a name change to highlight the company’s focus on its platform rather than the services on top, and to illustrate that the company’s base has also moved beyond VARs to include other types of partners.

Security

Agiliance takes new name, RiskVision, and makes major push into channel

February 26, 2016 Mark Cox Comments Off on Agiliance takes new name, RiskVision, and makes major push into channel
Risk intelligence solution Agiliance pulls an Oracle, rebranding itself after its RiskVision product. RiskVision has done most of its business direct in the past, but is aggressively looking to change that, looking to add VAR, solution provider and MSSP partners.

Cloud

ShoreTel Connect HYBRID Sites offer single user experience for cloud and on-prem

February 24, 2016 Mark Cox Comments Off on ShoreTel Connect HYBRID Sites offer single user experience for cloud and on-prem
The new HYBRID Sites complete the integration of ShoreTel’s cloud and on-prem solutions which began with the new ShoreTel Connect branding last year. They improve partners’ selling ability with the single solution, and its suitability for larger deployments.

Storage

BitMICRO pivots to enterprise with new high capacity SSDs and branding

August 10, 2015 Mark Cox Comments Off on BitMICRO pivots to enterprise with new high capacity SSDs and branding
BitMICRO, which has transitioned their emphasis from the much smaller military SSD market, is focusing on high capacity drives as one of their key differentiators, and the new Z-Series SSDs go up to 8.8 TB.

Marketing

Absolute drops Software from name, Computrace from branding

August 10, 2015 Mark Cox Comments Off on Absolute drops Software from name, Computrace from branding
In a complete overhaul of its branding to position itself for the future, Vancouver’s Absolute Software has renamed itself, and is phasing out the name of its flagship and top-selling brand.

Data Centre

Seagate looks to new enterprise partners as eVault brand departs in enterprise push

July 16, 2015 Mark Cox Comments Off on Seagate looks to new enterprise partners as eVault brand departs in enterprise push
The scalability of the old eVault solutions has been massively increased up to 400 per cent, so Seagate is rebranding them with the Seagate name and looking to extend them into the enterprise data centre market, as well as the ROBO space where they play today.