Tag Archive for Branding

Avaya to do more joint marketing programs with partners in expanded and more aggressive marketing strategy

Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.

HEAT platform to drive LANDESK MSP business in new company

LANDESK CEO Steve Daly, who will head the new firm created by merging LANDESK and HEAT, talks about how HEAT will enhance LANDESK’s service management business, especially on the MSP side. He also discusses integration issues, the new company’s strategy, and channel issues — as well as why the new firm will likely have a new name.