Tag Archive for Branding

Kemp expands automation and predictive analytics beyond ADC as part of branding reorientation around customer experience

Kemp extends the automation it provided previously, including adding the ability to provide alerts about other part of the stack than their vADCs.

Netsurion announces BranchSDO ‘branch network in a box’ for sub-150 seat market

BranchSDO becomes Netsurion’s new flagship product, although the company emphasizes that it won’t lose focus on its managed firewall business and larger customers.

Avaya to do more joint marketing programs with partners in expanded and more aggressive marketing strategy

Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.

Avaya to phase out old product brand names as company rebrands portfolio around customer functionality

Avaya unveiled a key rebranding message at Engage, and while it is essentially a marketing exercise, it will see huge changes that the company believes will position it much better heading forward.

Avaya’s CEO emphasizes company has fundamentally transformed around embracing change and customer centrality

Jim Chirico kicked off Avaya’s Engage event in Austin by updating the company’s progress, and stressing that the company has reoriented its approach to the market and their customers.

IT Glue adds new functionality around custom SSL Branding, Office 365 licensing, and their Mobile App

The Custom SSL branding overcomes an issue where browsers give insecure warnings when the customer accesses IT Glue documents. Initially, the branding is just for public documents, but will eventually cover everything.

RapidFire Tools rebrands upgraded internal threat detection tool as Cyber Hawk to help MSPs sell higher value services

RapidFire Tools has refocused and rebranded their Detector software appliance to better leverage its strengths for MSPs, which involve their being able to use it as the foundation of a higher-margin security practice.

New product announcements at VeeamON secondary to new vision statement

The major announcement was Veam DataLabs, which is an upgraded version of the old Veeam Virtual Labs repositioned to serve broader use cases. In that sense, this product announcement also fits into the articulation of the broader vision which is what this year’s VeeamON was all about.

ESET steps up partner marketing capabilities with new automated marketing centre

While past ESET marketing materials have been static downloadable assets, this tool, designed by marketing automation company MindMatrix, fully automates campaigns, to make them easy to design, use and track.

Ooma CEO says Voxter acquisition moves them up from small business VoIP, creates new channel plays

Ooma’s CEO Eric Stang discusses the implications of the deal with ChannelBuzz, including the likely impact on both the Ooma and Voxter solution provider channels.

Avaya unveils channel-only video conferencing and collaboration service

Avaya Equinox Meetings Online is a rebranded and significantly upgraded updating of Avaya Live Video. It is a service which integrates well with on-prem video, and is aimed at the premium part of the market where video quality matters.

TP-Link expanding brand recognition, market reach in Canada

TP-Link, which once sold pretty much exclusively into the consumer and small business spaces, has been expanding its enterprise-grade products, and having more success selling upmarket.

Nexsan expands Unity portfolio with archiving box, desktop client

Nexsan’s new Unity Active Archive is expected to have a much larger market than Nexsan’s Assureon archiving product, because of its ease of use and deployment, broader use cases, and attractive pricing.

HEAT platform to drive LANDESK MSP business in new company

LANDESK CEO Steve Daly, who will head the new firm created by merging LANDESK and HEAT, talks about how HEAT will enhance LANDESK’s service management business, especially on the MSP side. He also discusses integration issues, the new company’s strategy, and channel issues — as well as why the new firm will likely have a new name.

Salesforce stresses that rebranding of ISV program articulates partnering philosophy

Salesforce is now calling its ISV partners App Innovation partners, and explained in some detail why new conceptions of customer value make the distinction important.