Marketing

Amanda Jobbins, vice president of partner marketing at Cisco
Channel Communities

Cisco aims to extend marketing community beyond Velocity events

March 1, 2012 Robert Dutt Comments Off on Cisco aims to extend marketing community beyond Velocity events
Partner marketing badge among the upcoming priorities for partner marketing veep Amanda Jobbins

Keith Goodwin, senior vice president of Cisco’s worldwide partner group
Channel Programs

Cisco: Partner Led puts focus on partner marketing

February 29, 2012 Robert Dutt Comments Off on Cisco: Partner Led puts focus on partner marketing
As Cisco puts partners in the lead when it comes to small business, partner marketing savvy becomes more crucial

Mark Hennessy, general manager of global business partners and mid-market at IBM
Channel Programs

IBM incents partners with combined hardware/software sales

February 28, 2012 Chris Talbot 4
Big Blue also announces partner incentive around its $57 billion Smarter Cities initiative

Holly Marasco
Channel Programs

Cisco launches Partner Marketing Central in Canada

December 8, 2011 Robert Dutt Comments Off on Cisco launches Partner Marketing Central in Canada
Portal is the new marketing flagship under developing Partner Led strategy

AMD Ready Willing Stable
Featured Post

AMD targets Intel with “Ready, Willing and Stable” marketing blitz

February 24, 2011 Robert Dutt Comments Off on AMD targets Intel with “Ready, Willing and Stable” marketing blitz
Campaign looks to cash in on rival’s Sandy Bridge chipset challenges

Nour and Jaffe
Featured Post

Social networks: The human factor

December 16, 2010 Robert Dutt 1
Two marketing gurus on the role of social media in a more human approach to marketing

W Hotel - Barcelona
Featured Post

Cisco Partner Velocity: Six things to look out for

December 7, 2010 Robert Dutt Comments Off on Cisco Partner Velocity: Six things to look out for
Here’s what we’re expecting to learn at the marketing event in Barcelona

Snake Oil Salesman
Marketing

Getting the most from your online marketing budget

November 14, 2010 Stuart Crawford 3
How to detect snake oil SEO offerings

Sandy Carter
Featured Post

Getting started with social media the Sandy Carter way

November 1, 2010 Robert Dutt Comments Off on Getting started with social media the Sandy Carter way
IBM software channel chief and social media star has two tips to help resellers get started

Featured Post

Destroying technology: The secret to an eye-opening demo?

October 22, 2010 Robert Dutt Comments Off on Destroying technology: The secret to an eye-opening demo?
Want to get more attention when demonstrating your backup solution? Smash a laptop.