Toronto-based 1Password has more than 100,000 customers, including 25% of the Fortune 500, but have done this with a minor channel presence, so they are building a channel program out, which will include support for MSPs for the first time.
Channel Programs
Channel Programs, Cloud, Hyper-converged
Nutanix lays out strategy to take advantage of partners’ Broadcom Blues
by Mark Cox •
The details on what will clearly be massive change from Broadcom’s acquisition of VMware have been gradually being made public, and Nutanix is one of the VMware competitors who see opportunities created by channel disruption.
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Channel Programs, Managed Services, Security
IGEL launches first MSP partner program
by Mark Cox •
The new program is the first IGEL has offered specifically for MSPs, and has features like partners having complete control of SLAs in any form that they want.
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Channel Programs, Hyper-converged, Virtualization
StorMagic reviews VMware options with partners in light of Broadcom changes
by Mark Cox •
StorMagic also indicated to their partners that they have been redoing their own channel program, which they say will add new features while taking nothing away, and should be announced in the next 4-8 weeks.
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Channel Programs, Cloud, Virtualization
ControlUp deal registration and back end compensation highlight partner program upgrades
by Mark Cox •
ControlUp has also announced that long-time Citrix veteran Julia Scully has come over from Citrix to be Head of Global Channel, where she will oversee multiple other channel program enhancements in the year ahead.
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Backup, Channel Programs, Virtualization
Veeam strengthens Global ProPartner Network with improved deal registration and stronger incumbency protection
by Mark Cox •
The changes remove inconsistencies around these program features, and will be followed up in 2024 with additional partnership and program announcements, some of which are now imminent.
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Channel Programs, Cloud
IBM strengthens services practices beyond GSIs with new service track in Partner Plus program
by Mark Cox •
The Service track follows the Sell and Build tracks that went live when Partner Plus was launched last year, and is aimed more at regional GSIs, MSPs and other types of partners that have been doing little or no business with IBM.
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Channel Programs, Cloud, Data Management
RackWare launches new PartnerConnect channel program, names new channel leader
by Mark Cox •
Colby Calonica, who had been VP of Sales, is a major channel advocate, and has been promoted to Vice President of Global Sales, Channels and Alliances, to give him responsibility for all the sales efforts.
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Channel Programs, Cloud
AWS drops commission, adds features to Marketplace
by Robert Dutt •
The cloud giant continues to stress AWS Marketplace as a growing route to market for ISVs and solution providers, adding new features and reducing the cut it takes of Marketplace deals through partners.
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Channel Programs
Cisco points partners at profitable sustainability efforts
by Robert Dutt •
Sustainability is a major driving factor for customers, Cisco tells partners, outlining the tools and programs available to help partners build a practice around it.
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Channel Programs
AI and security tops in Robbins’ mind in Splunk deal
by Robert Dutt •
Cisco chief executive Chuck Robbins explains the Splunk acquisition and focuses on opportunities in AI, security and sustainability in Partner Summit keynote.
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Channel Programs
Cisco signals significant changes to partner incentives and specializations
by Robert Dutt •
At its Partner Summit event, Cisco has previewed changes that will see longstanding partner program elements like architectural specializations and VIP give way to newer programs over the next few years.
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Channel Programs
Cisco names Rodney Clark new channel chief on eve of Partner Summit
by Robert Dutt •
Cisco announced that former Microsoft global channel chief Rodney Clark will take over as its global partner leader as Oliver Tuszik looks back at a tumultuous half-decade.
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Artificial Intelligence, Channel Programs, Data Management
Kubernetes automation platform startup PerfectScale launches first channel program
by Mark Cox •
PerfectScale’s platform, which uses machine learning to remove the bloat that developers around Kubernetes, works with all Kubernetes systems, and the program is designed to assist a broad range of partner types.
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Channel Programs
NetSuite expands reach with industry association partnerships
by Robert Dutt •
The cloud-based ERP vendor is reaching more customers by building relationships with buying groups and deepening industry-specific relationships.
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Channel Programs
HP expands cross-selling rewards, brings disties into Amplify
by Robert Dutt •
HP has announced further steps towards making its Amplify partner program all-encompassing, inviting distributors into the fold for the first time, simplifying how partners get paid for MDF activities, and finally bringing its distribution partners into the Amplify umbrella.
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Artificial Intelligence, Channel Programs, Storage
NetApp to launch new partner hub
by Mark Cox •
The digital portal allows partners to track deals and register opportunities, and while the previous program has something similar, NetApp’s channel chief says that this one is better.
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Artificial Intelligence, Channel Programs, Computers
Intel reaches out to ISV ecosystem to design new AI use cases with AI PC Acceleration Program
by Mark Cox •
Intel is looking to the new program as a key part of their PC AI Go-to-Market strategy, to turn Intel’s new AI technology innovations into an extremely broad portfolio of use cases.
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Channel Programs, Cloud, Security
Zero Trust Edge cloud security vendor iboss moves to 100% channel model
by Mark Cox •
Iboss is looking to expand its channel with its new Go-to-Market model, particularly by strengthening their enterprise partners with partners who focus on the midmarket and smaller businesses.
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Artificial Intelligence, Channel Programs, Cloud, Data Management
New united OpenText Partner Network to emphasize cross-selling, customer retention and midmarket growth
by Mark Cox •
The integration of the existing OpenText program with the acquired assets from Micro Focus makes the new channel more diverse, and includes features like the OpenText Aviator Thrust program for Partners, to enable partners to build solutions with OpenText Cloud API services.
