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Simplification was the theme on changes to HP’s Partner First program. On one level, they will make it easier for all partners to do business with HP. On another, they will limit the access some partners in the old Business Partner classification have to some types of product.
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.
HP believes that the synergies between their printing technologies and Samsung’s A3 technology will allow them to bust into a $55 billion A3 space largely held now by copier vendors.
Riverbed is making significant announcements today around its SteelConnect, SteelCentral and SteelFusion product lines.
Kaseya formally announces its new exchange for the sharing of scripts and other automation tools. Up since the end of June, the exchange has over 700 content items so far, with most of them being free to download.
Object storage vendor Scality believes the time is ripe to introduce its ATLAS Partner Program, designed to provide additional support to its channel of 25 partners, and to increase that number by selective recruitment.
Weisler also discussed HP’s billion dollar acquisition of Samsung’s printer business, and how it will make HP a power in the A3 market.
Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.
The announcements are geared at beefing up NetApp’s data analytics presence in mid-sized businesses, following up a related enterprise initiative earlier this year.
The integration designed to create new opportunities for both companies’ channels has deepened since it was originally announced in July. Integration now is much broader than Box, which was the original plan. The distributors involved will also be selling the solution as a bundle.
Andrew Warren moves from GM of the distributor’s successful security practice to replace longtime Westcon vet Lynn Murphy, who gave Westcon notice of her intent to leave six months ago.
Eric Martorano has moved from Microsoft’s general manager of US channel sales to Intermedia, one of their large partners, as Intermedia’s new SVP of worldwide sales. He talked with ChannelBuzz about what he is looking to do in his new role.
Avnet Technology Solutions’ Sergio Farache on the distributor’s new Specialist Business Unit go-to-market focus and what it means for solution providers.
New Ingram Micro Canada boss Bill Brandel shares an update on his new role, and where he sees the distributor’s top opportunities heading into 2017.
The entry-level V Series, with a starting street price of $12,000 – a third of the original S Series – should open up new markets, especially in security, while the high-end P Series is aimed at larger users in the markets served by system integrators.
Dell promises massive innovation and change in technology, while pledging minimal disruptive changes to the old Dell and EMC product lines.
Lenovo Canada director of channels Stefan Bockhop weighs in on the vendor’s plans to enable the channel and make hyperconverged a broader play for solution providers.
