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The HPE Diversity Startup Program launches with one publicly named customer and a single partner, but HPE expects both will expand significantly as awareness of the program increases.
HPE’s emphasis on AI going forward was good news for Canonical, which is already strong in the area.
HPE made several major announcements in their opening keynote, but the one that clearly excited CEO Antonio Neri the most was entering the Artificial Intelligence public cloud market.
Vantage combines both the HPE hybrid cloud and HPE Aruba offerings into a program focused on partner business outcomes, that complements the existing Partner Ready program, and while the Aruba side has the advantage of past work in this area, the HPE side is still being built out, with several elements coming in November or early next year.
Skov, who is Danish and has been running Aruba’s channel business in northern Europe, replaces Donna Grothjan, who retired this year.
Torq’s technology was designed to provide a better alternative to the SOARs in the marketplace today, and while to date they have sold in the Fortune 500, they are looking to the channel to broaden that out.
The FlashArray//X and FlashArray//C boast a 40% performance increase, while the FlashArray//E reaches the lowest end of the datacentre market, giving Pure and their partners an end-to-end offering.
Giancarlo emphasized that the long-awaited time has finally arrived when flash is now price-competitive with HDDs in the lower reaches of the data centre, and that Pure in particular enjoys competitive advantages in the market that will let them take advantage of this opportunity to the fullest.
With Pure’s portfolio expanded down to the lower reaches of the data centre, and flash reaching that long-sought price parity in that environment, both Pure and their partners think the potential for significant growth has arrived.
The new SLA guarantee is the first SLA that customers will have to purchase rather than get free as part of Evergreen, but it provides significant benefits on getting the customer new clean hardware for recovery, assisted by a Pure engineer onsite.
Blancco has harmonized its partner program to make all partner types eligible for the same benefits, while also creating a small elite group of 15 partners with whom they will work more closely.
While Deep Instinct’s new Stratosphere partner program was put in place last year, Ortbals’ task is to grow it by adding some more structure and bringing in top MSSP partners.
CTERA has added a third tier to their channel program to better differentiate and reward their most productive channel partners, and added new support to make them more efficient sellers.
The new partnership was consciously designed as a replacement for the key role Datto has played with ConnectWise, which became far less attractive after Datto was acquired by ConnectWise’s largest competitor.
The big one for many users will likely be the full integration of NAS with other backup types, which will save time and money on administration costs.
ESET’s Tony Anscombe joins us on this edition of the podcast to discuss the company’s new Threat Intelligence Services and how partners can use them to expand their security practices and improve their customers’ security stances.
In addition to the acquisition of the first company in the ASPM space, Snyk also announced their own ASPM solution, Insights, which reduces the issues customers need to consult to a manageable number.
