Larry Walsh (Channelnomics)

Samsung steps up channel activity with new program

Richard Hutton, director of channel marketing at Samsung’s Enterprise Business Division

“Samsung Team of Empowered Partners” — or STEP — will consolidate channel resources and serve as a launch pad for expanding its reseller network.

SAP to focus on ‘delightful’ SME customer experience

Kevin Gilroy, senior vice president and general manager of Global Small & Midmarket Segment at SAP

Business software specialist SAP is targeting small and midsized enterprise customers through the channel by focusing on the business outcomes of products.