The Buzz: Everpure revamps partner program, Copado launches AI agents, and Acer invests in Plugable

Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Tuesday, April 21, 2026, and here’s what’s happening in the channel today.

Everpure, the company formerly known as Pure Storage, has unveiled a comprehensive overhaul of its global partner program. Moving away from traditional tiering based strictly on volume, the new framework focuses on an outcomes-led model designed to reward partners for service delivery and recurring revenue growth. Key features include a simplified incentive structure and enhanced technical support for managed service providers. According to Everpure, the change is intended to align more closely with how modern customers consume storage-as-a-service. For Canadian MSPs, this shift represents a significant opportunity to move beyond hardware resale. By prioritizing service outcomes over box-pushing, partners can leverage Everpure’s consumption-based models to build more predictable margin into their cloud and hybrid storage offerings. The update also includes new competency-based tracks that allow smaller, specialized firms to access benefits previously reserved for high-volume resellers.

Copado has officially launched Agentia, a new platform designed to integrate context-aware AI agents into Salesforce DevOps workflows. The tool is positioned by the company as a way to automate complex testing, documentation, and compliance tasks that typically require manual intervention. Copado claims that Agentia can understand the specific business logic of a Salesforce environment, allowing it to provide more accurate suggestions than general-purpose AI models. This launch is particularly relevant for Canadian solution providers managing large-scale Salesforce deployments. As talent shortages in specialized DevOps roles continue, the ability to automate routine oversight through AI agents could allow MSPs to scale their operations without a linear increase in headcount. By reducing the time required for quality assurance and release management, providers may be able to increase their project velocity while maintaining high standards for security and compliance.

Acer Gadget has announced a strategic investment in Plugable Technologies, a leading provider of USB and Thunderbolt peripherals. The investment is intended to accelerate the expansion of Acer’s peripheral portfolio, with a specific focus on AI-enabled docking stations and productivity tools. While Plugable will continue to operate as an independent brand, the two companies noted in a statement that they will collaborate on product development and global supply chain logistics. This deal signals a consolidation in the workspace technology sector. MSPs can expect to see a broader range of high-performance connectivity solutions that are increasingly integrated with Acer’s hardware ecosystem. As the hybrid work model evolves, the demand for sophisticated peripheral hardware remains high, and this partnership likely ensures better availability and integrated support for partners providing end-to-end hardware solutions to their clients. And for those of you who have been around the Canadian channel scene for a while, it’s worth mentioning that Plugable’s CEO is none other than Lynn Smurthwaite-Murphy.

Later today on In The Channel, I am joined by Jennifer Roy of Nucleus Networks to discuss the evolving landscape of channel leadership and the importance of mentorship in tech.

And if you haven’t heard it yet, be sure to check out my conversation from yesterday with Ben Yerushalmi of OutSystems, where we took a deep dive into the impact of low-code platforms on modern application development.

That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening.