Pure Storage

Podcasts

The Buzz: Everpure revamps partner program, Copado launches AI agents, and Acer invests in Plugable

April 21, 2026 Robert Dutt 0
Everpure moves to an outcomes-led partner model, Copado introduces AI agents for Salesforce, and Acer Gadget bolsters its peripheral lineup through a strategic investment in Plugable.

Artificial Intelligence

Pure Storage targets high end of AI market with Hyperscale AIRI

March 25, 2019 Mark Cox Comments Off on Pure Storage targets high end of AI market with Hyperscale AIRI
In addition to these new hyperconverged models produced with partners NVIDIA and Mellanox, Pure Storage announced FlashStack for AI, an AI-optimized version of their Cisco-focused converged offering.

Backup

Pure Storage fleshes out hybrid cloud strategy with NVMe-oF support and ObjectEngine launch

February 19, 2019 Mark Cox Comments Off on Pure Storage fleshes out hybrid cloud strategy with NVMe-oF support and ObjectEngine launch
Support for RDMA over Converged Ethernet is available now in Purity 5.2 software, while the ObjectEngine flash-to-flash-to-cloud data protection acquired from StorReduce will hit GA in the first half of the year.

Cloud

Pure Storage unveils first Cloud Data Services, which will run in AWS Cloud

November 19, 2018 Mark Cox Comments Off on Pure Storage unveils first Cloud Data Services, which will run in AWS Cloud
The new services are designed to have mission-critical capability, and to give Pure Storage a unified hybrid architecture capability that counters competitor cloud-centric strategies. While these are optimized for AWS, services for the Azure cloud are planned for the future.

Backup

Rubrik enhances hybrid cloud capabilities with Andes 5.0 platform release

November 14, 2018 Mark Cox 1
Enhancements in Rubrik’s latest release include certification for SAP HANA, instant recovery capabilities for Oracle database instant recovery and improved Microsoft Office 365 protection on the Rubrik Polaris SaaS platform.

Artificial Intelligence

Veritas partners with Pure Storage on joint solution around Pure’s data hub architecture

October 9, 2018 Mark Cox Comments Off on Veritas partners with Pure Storage on joint solution around Pure’s data hub architecture
The joint solution is targeted at larger customers, and will initially go to market through a select number of the two companies’ joint channel partners, before having its availability broadened out subsequently.

Partnerships

Pure Storage highlights Cisco momentum with new Oracle Data Warehouse solution, and AIRI integrations

July 24, 2018 Mark Cox Comments Off on Pure Storage highlights Cisco momentum with new Oracle Data Warehouse solution, and AIRI integrations
Pure Storage channel chief Michael Sotnick also highlighted strong company momentum in the Canadian market.

Channel Programs

Inside Pure Storage’s channel program changes

May 25, 2018 Mark Cox Comments Off on Inside Pure Storage’s channel program changes
The changes to the Pure channel program and go-to-market motions are extremely significant, impacting most things except for Pure’s commitment to a 100 per cent channel strategy.

Backup

Cohesity announces snapshot integration around Pure Storage FlashBlade

May 25, 2018 Mark Cox Comments Off on Cohesity announces snapshot integration around Pure Storage FlashBlade
While multiple backup vendors have snapshot integrations around Pure’s FlashArray//M array, integrations for the AI-focused Pure FlashBlade are rarer.

Storage

Pure Storage outlines data-centric storage vision and strategy at Accelerate event

May 24, 2018 Mark Cox Comments Off on Pure Storage outlines data-centric storage vision and strategy at Accelerate event
The model that Pure Storage outlined as their path forward is not a net-new, as it is built on technology like last year’s FlashBlade//X and Gartner’s Shared Accelerated Storage category. It is, however, a differentiated strategy within the industry, that Pure believes will drive it to great heights.