In The Channel

Michelle Biase on what HP Canada learned from a year of seeding AI PCs to partners

Michelle Biase has been president and managing director of HP Canada for eighteen months. In that time, the company has grown its Canadian sales team by fifty percent, shifted to a unified One HP go-to-market model, and watched AI PC sales accelerate to nearly two-thirds of PC volume. In this episode, she sits down with In the Channel to talk about what partners actually did with early AI PC seeding units, how HP IQ is landing in the channel, the practical realities of memory-driven pricing volatility, and why partners should be paying more attention to the software and solutions layer.

In The Channel

Sustainability is now a procurement gating factor in Canada: HP’s Frances Edmonds on what that means for MSPs

In Case You Missed It

ICYMI: Cisco compute prices jump, AWS pays MSPs cash, and farewell to ICYMI

Cisco compute prices jump April 18 in a market-wide memory squeeze that some forecasters say could last until 2030. AWS begins paying MSPs direct cash for managed services – but requires revenue tagging in place by summer. Nutanix unveils a complete agentic AI platform as Toronto’s Arctiq wins the Americas Reseller Momentum Award. And ICYMI signs off as The Buzz prepares to launch April 20.

In Case You Missed It

ICYMI special: RSA Conference 2026, curated for the Canadian channel

A special midweek edition of In Case You Missed It, cutting through the RSA Conference 2026 noise to highlight what actually matters for Canadian IT channel partners. From the dominant agentic AI security theme to new partner revenue opportunities from Barracuda and Sectigo, here’s what you need to know.

May Ann Yule, president and CEO of HP Canada
Podcasts
Alex Monino, head of marketing and go-to-market for 3D printing at HP
Printing and Imaging
No Picture
Computers
Printing and Imaging
Printing and Imaging

HP looking to grow channel business in graphics printing

The channel businesses within HP’s Graphics Solutions portfolio leverages highly-specialized partners. HP, however, believes that the opportunity in this area is immense, and wants to bring more partners in, particularly from A3 printing.

Computers

HP looks to channel to drive new Pavilion gamer lineup

HP made its first announcement of a consumer product family at a channel event, as it expects the channel will sell almost all of these new rigs, and while much of it will go through etailers and retailers, there is a VAR channel play here as well.