While Webroot has updated their course content and made it easier for MSPs to construct phishing lure pages, the major attraction here is likely a new Client Breach Report that the MSP can use as a pre-sales tool.
HPE looks to bring partners more closely into HPE’s own technical communities, introduce a broader type of solution focused credentialing system, and reward both individual techs and partner companies for achievements.
WhiteHat has been a long-time application security testing provider, but recognize that the trends in the market require shifting their approach, and they have remade their partner program to incent this focus in their partners.
Farsight has had an OEM program to go to market with strategic vendor partners, but now is supplementing that with a new program to expand their reach further through the VAR channel. It formalizes a route to market that has been there before, but on an ad hoc and opportunistic basis.
Veeam global channel chief James Mundle talks with ChannelBuzz about what partners can expect from the changes to the program.
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.
CrowdStrike has also announced the CrowdStrike Store, which is very similar to the Salesforce AppExchange, and also extended to broaden their routes to market.
Kaspersky Lab says the market is moving decisively away from transactional sales, so they are changing their channel program to meet this new reality.
Al Nasturzio, CompTIA’s new Canadian business development manager, comes to the role with a slightly atypical skillset. The initiatives he has underway include replicating in Canada a highly successful U.S. CompTIA program to train veterans and help them find jobs.
Information Builders is looking to expand beyond the enterprise by engaging more closely with their partners, rather than with the transactional model they used before, and have designed their first partner program to achieve this.
The new channel program is much deeper and more fully built out than the original one designed when the company spun out of Juniper, as Pulse Secure wants its program to enable more committed and better trained partners – as well as reduced numbers of them.
Segment’s area – they route first party customer data to hundreds of different tools to better integrate it and amplify its effectiveness – is relatively new, but they are already seeing a lot of interest from elements of the channel.
This is the first new capability Barracuda has added to the Total Email Security bundle since they created it last fall, and they say that others are on the way.
RapidFire Tools also sees the new offering’s platform as being one that can handle multiple compliance regimes. It already supports GDPR, and they intend to roll out additional regulatory support this year.
Other features that expand the release theme of enhancing the platform’s usability for developers include the addition of additional open capabilities, and newly announced free certifications.
Martello will develop a solution for the BlackBerry QNX smart car environment that ensures network performance management will work well in the challenging environment of an automobile travelling at speed.
Nutanix implemented its new partner program, which emphasizes partner investments in Nutanix over revenues this summer, and now based on feedback is making their first set of tweaks.
Barmettler’s planned initiatives include a major revamp of the Siemplify channel program. He also wants to build out a channel presence in Canada, where he has had success in the past at other companies.
Checkmarx makes application security testing software that covers the entire software development lifecycle, and over the last several years has evolved from a direct model from one that aims to get as close as possible to all of their new business coming through the channel.
RocketCyber’s founders have a track record of two successful startups behind them, and are looking to provide MSPs who don’t offer a full portfolio of services with a set of such offerings. The platform is scheduled for availability in early December.
