SAP is gotten good results in its sub-$300 million segment by going digital to transform the customer experience, and by making these tools available to partners.
November 16, 2017Mark CoxComments Off on Psychological trust more important than price in SME relationships: SAP
At SAP’s SME Executive Roundtable, the company unveiled a new study that found that the unspoken relationships in SME-vendor relationships are the key to keeping the customer long-term.
August 30, 2017Mark CoxComments Off on ATADATA gets systematic about channel with new ATAconnect partner program
ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.
August 2, 2017Mark CoxComments Off on SAP makes structural changes around channel business to double down on SMBs
SAP turned some heads with their presence at the CompTIA channel event this week, a presence motivated by an increased new emphasis on recruiting the right type of partner covering SMB customers, in order to double their cloud business by 2020.
Improvements to user interfaces in a cloud world, better automation and orchestration to deal with Big Data, increased openness and new software-defined data services highlight what Commvault is calling a very significant series of announcements.