rules of engagement

The Buzz...

[ May 4, 2026 ] On site at SAS Innovate: Deloitte Canada’s Nat D’Ercole on Viya migrations, the data governance gap, and the 80/20 flip AI might finally deliver In The Channel
[ May 1, 2026 ] On site at SAS Innovate: global channel chief John Carey on the shift to indirect, the TD SYNNEX bet, and the case for the transparent box In The Channel
[ May 1, 2026 ] The Buzz: OMERS-backed Integris targets Australian MSP First Focus, AI agents weaponized for infostealing, M365 E7 launches today Podcasts
[ April 30, 2026 ] On site at SAS Innovate: SAS Canada’s Ryan MacDonald on AI governance, the partner opportunity, and fifty years of trust In The Channel
[ April 30, 2026 ] The Buzz: SAS Innovate 2026 special – Viya opens to AI agents, Navigator gets crawlers Podcasts

Arcserve announces new and simplified partner program

May 5, 2015 Mark Cox Comments Off

The new program replaces the legacy one Arcserve brought with it from its days as part of CA, and leverages Ingram Micro’s business intelligence capabilities in several respects.

New iboss Network Security sales chief looks to expand market presence

March 2, 2015 Mark Cox Comments Off

iboss is well known in the education space, where it has a strong presence, but new SVP of Worldwide Sales Frank McLallen is looking to take advantage of their solutions’ scalability, and expand much more deeply into other markets.

Dell security partner concerns have high profile at Peak partner event

October 15, 2014 Mark Cox Comments Off

Dell’s top security partners still have concerns and issues about their relationship with Dell, So what is the vendor doing about them?

Unify commits to more channel-centric model with new partner program

October 7, 2014 Mark Cox Comments Off

Canada is one of the countries where Unify pledges to be 100 per cent channel within twelve months – which will mean they will need to get distribution set up here.

Dell set to upgrade deal registration

October 2, 2014 Mark Cox Comments Off

Dell’s Project Collaboration, launched in July in servers and storage, was successful, and as a result by the end of October, it will be rolled out broadly across all lines of business.

Theresa Caragol, vice president of global channel at Extreme Networks.

Extreme Networks targets new partners with new channel program

July 16, 2014 Mark Cox Comments Off

Fresh off its merger with Enterasys, Extreme Networks says its new partner program reflects the fact that the combined vendor is now a channel company.

Derek Dal Ponte, senior director of Channel marketing at Tintri

Virtual and cloud storage vendor Tintri revamps partner program

April 24, 2014 Mark Cox Comments Off

Tintri expands its channel program, introduces new mobile app for partners.

Symantec Americas channel chief John Eldh

Symantec Pivots Channel Toward High-Touch

November 19, 2013 Larry Walsh (Channelnomics) Comments Off

Symantec continues to trickle out changes to its channel program, focusing on top partners, specializations and high-touch field engagements.

New VMware global channel chief Dave O'Callaghan

VMware Looks to Build Value Channel

August 26, 2013 Robert Dutt Comments Off

VMware will roll out a new partner program between now and its Partner Exchange event early next year, introducing four tiers and a simplified approach.