Twelve years ago, NetApp acquired scale-out NAS startup Spinnaker, and began a long and horrific series of integration problems. This year, they acquired SolidFire’s scale-out technology, and took steps to learn from the lessons of the past.
Over the last year, NetApp has reshaped its channel strategy extensively, and will soon cap it with a new Hard Deck policy. Unlike a similar named policy of an old competitor, NetApp thinks this one will be highly popular with partners.
Mark Bregman, NetApp’s CTO, sits down for a detailed talk about NetApp’s technology strategy going forward, and why the company is convinced it has made the difficult transition from a vendor of yesterday to a vendor of tomorrow.
New, preconfigured NetApp bundles for enterprise Splunk deployments will now also be available through Arrow, which is expected to significantly increase the amount of EF-series all-flash arrays sold in particular, as well as E-series arrays.
While NetApp has some good Canadian partners, it doesn’t have enough of them. Accordingly, three months ago a new Canadian channel manager was appointed to rework the channel, giving a stronger focus around both flash and converged infrastructure, and making changes to the partner mix.
Permabit’s deal with Arrow to bring its data efficiency appliance designed to let the older OEMs compete with the new hyperscale vendors makes IBM the third vendor to bring this technology on board, following EMC and NetApp last fall.
A3Cube uses enhanced PCIe architecture to provide in-memory direct acceleration to existing applications, is compatible with the big storage OEMs rather than competitive with them. and goes to market entirely through channel partners.