The second stage of the NetApp transformation strategy emphasizes expanding their market to buyers beyond traditional storage and infrastructure decision makers, and they think FlexPod SF will help them there.
Other highlights include the new version of their ONTAP software, a new usage-based consumption option to purchase infrastructure, enhancing their OCI software, and expanding their free controller upgrade program to credits for a broader array of NetApp purchases.
While the channel’s role in NetApp object storage has largely been limited to specific verticals, the company believes object storage’s market has finally grown to the point where broader market opportunities are a reality.
The NetApp AFF A700s is aimed at customers looking to improve their data centre economics by significantly reducing physical footprint. NetApp also announced an updating and reworking of its storage capacity guarantee.